Institution
Indian Institute of Management Ahmedabad
Education•Ahmedabad, India•
About: Indian Institute of Management Ahmedabad is a education organization based out in Ahmedabad, India. It is known for research contribution in the topics: Context (language use) & Emerging markets. The organization has 1828 authors who have published 4011 publications receiving 59269 citations. The organization is also known as: IIMA & IIM Ahmedabad.
Papers published on a yearly basis
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TL;DR: In this article, the authors examined television for one of the first times in relation to the communication effects gap and found that the medium of television in the context of organized teleclubs with carefully designed content may actually be effective in leveling previous inequities and thus reduce the gap between larger and smaller farmers.
Abstract: The medium of television in the context of organized teleclubs with carefully designed content may actually be effective in leveling previous inequities and thus reduce the gap between larger and smaller farmers. The present research is unique in several respects: (1) it examines television for one of the first times in relation to the communication effects gap; (2) its results run contrary to many previous studies; (3) the study was conducted under field conditions in India on an extremely low budget, demonstrating a necessary resourcefulness ; (4) survey research methods are combined with content analysis; and (5) the results are crucially relevant to the Indian government's policy and to the recently initiated Satellite Instructional Television Experiment (SITE), in which the A TS-6 satellite broadcasts television programs to schoolchildren and adults in almost 2,400 villages in six different Indian states.
62 citations
TL;DR: This work studies three such omnichannel configurations and shows that depending on whether a premium product is highly personalized or standardized, opening an additional showroom or a B&M store becomes optimal for the retailer.
62 citations
TL;DR: Regression analysis reveals that article attributes such as article order, methodology, presence of authors from Europe, number of references, number-of- keywords, and abstract length have a significant association with the citations.
62 citations
62 citations
62 citations
Authors
Showing all 1868 results
| Name | H-index | Papers | Citations |
|---|---|---|---|
| Kanti V. Mardia | 54 | 235 | 20393 |
| Mousumi Banerjee | 53 | 193 | 11141 |
| Marti G. Subrahmanyam | 52 | 202 | 7641 |
| Vishal Gupta | 47 | 387 | 9974 |
| Anil K. Gupta | 41 | 175 | 17828 |
| Priyadarshi R. Shukla | 39 | 136 | 9749 |
| Asha George | 35 | 156 | 4227 |
| Ashish Garg | 34 | 246 | 4172 |
| Justin Paul | 31 | 119 | 4082 |
| Narendra Singh Raghuwanshi | 31 | 136 | 4298 |
| Sumeet Gupta | 31 | 108 | 5614 |
| Nitin R. Patel | 31 | 55 | 4573 |
| Rahul Mukerjee | 30 | 206 | 3507 |
| Chandan Sharma | 30 | 124 | 3330 |
| Gita Sen | 30 | 57 | 3550 |