Tilburg University

About: Tilburg University is a education organization based out in Tilburg, Noord-Brabant, Netherlands. It is known for research contribution in the topics: Population & Context (language use). The organization has 5550 authors who have published 22330 publications receiving 791335 citations.

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Abstract: Bundling is pervasive in today’s markets. However, the bundling literature contains inconsistencies in the use of terms and ambiguity about basic principles underlying the phenomenon. The literature also lacks an encompassing classification of the various strategies, clear rules to evaluate the legality of each strategy, and a unifying framework to indicate when each is optimal. Based on a review of the marketing, economics, and law literature, this article develops a new synthesis of the field of bundling, which provides three important benefits. First, the article clearly and consistently defines bundling terms and identifies two key dimensions that enable a comprehensive classification of bundling strategies. Second, it formulates clear rules for evaluating the legality of each of these strategies. Third, it proposes a framework of 12 propositions that suggest which bundling strategy is optimal in various contexts. The synthesis provides managers with a framework with which to understand and c...

The Market Valuation of Internet Channel Additions

Abstract: The emergence of the Internet has pushed many established companies to explore this radically new distribution channel Like all market discontinuities, the Internet creates opportunities as well as threats—it can be performance-enhancing as readily as it can be performance-destroying Making use of event-study methodology, the authors assess the net impact of adding an Internet channel on a firm’s stock market return, a measure of the change in expected future cash flows The authors find that, on average, Internet channel investments are positive net-present-value investments The authors then identify firm, introduction strategy, and marketplace characteristics that influence the direction and magnitude of the stock market reaction The results indicate that powerful firms with a few direct channels are expected to achieve greater gains in financial performance than are less powerful firms with a broader direct channel offering In terms of order of entry, early followers have a competitive ad

Robust Solutions of Optimization Problems Affected by Uncertain Probabilities

Abstract: In this paper we focus on robust linear optimization problems with uncertainty regions defined by φ-divergences for example, chi-squared, Hellinger, Kullback--Leibler. We show how uncertainty regions based on φ-divergences arise in a natural way as confidence sets if the uncertain parameters contain elements of a probability vector. Such problems frequently occur in, for example, optimization problems in inventory control or finance that involve terms containing moments of random variables, expected utility, etc. We show that the robust counterpart of a linear optimization problem with φ-divergence uncertainty is tractable for most of the choices of φ typically considered in the literature. We extend the results to problems that are nonlinear in the optimization variables. Several applications, including an asset pricing example and a numerical multi-item newsvendor example, illustrate the relevance of the proposed approach. This paper was accepted by Gerard P. Cachon, optimization.

Rapid perceptual integration of facial expression and emotional body language.

Abstract: In our natural world, a face is usually encountered not as an isolated object but as an integrated part of a whole body. The face and the body both normally contribute in conveying the emotional state of the individual. Here we show that observers judging a facial expression are strongly influenced by emotional body language. Photographs of fearful and angry faces and bodies were used to create face-body compound images, with either matched or mismatched emotional expressions. When face and body convey conflicting emotional information, judgment of facial expression is hampered and becomes biased toward the emotion expressed by the body. Electrical brain activity was recorded from the scalp while subjects attended to the face and judged its emotional expression. An enhancement of the occipital P1 component as early as 115 ms after presentation onset points to the existence of a rapid neural mechanism sensitive to the degree of agreement between simultaneously presented facial and bodily emotional expressions, even when the latter are unattended.