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Journal ArticleDOI

Back-Translation for Cross-Cultural Research

TLDR
The authors investigated factors that affect translation quality and how equivalence between source and target versions can be evaluated through an analysis of variance design, and concluded that translation quality can be predicted, and that a functionally equivalent translation can be demonstrated when responses to the original and target translations are studied.
Abstract
Two aspects of translation were investigated: (1) factors that affect translation quality, and (2) how equivalence between source and target versions can be evaluated. The variables of language, content, and difficulty were studied through an analysis of variance design. Ninety-four bilinguals from the University of Guam, representing ten languages, translated or back-translated six essays incorporating three content areas and two levels of difficulty. The five criteria for equivalence were based on comparisons of meaning or predictions of similar responses to original or translated versions. The factors of content, difficulty, language and content-language interaction were significant, and the five equivalence criteria proved workable. Conclusions are that translation quality can be predicted, and that a functionally equivalent translation can be demonstrated when responses to the original and target versions are studied.

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Citations
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Journal ArticleDOI

Testing the Involvement Profile (IP) scale in the context of selected recreational and touristic activities.

TL;DR: In consumer behavior, involvement has become one of the most researched constructs in consumer behavior as discussed by the authors and it is now receiving considerable coverage in the leisure literature, and recent breakthroughs have provided researcher...
Journal ArticleDOI

Methods to document semantic equivalence of a translated scale

TL;DR: To ensure the semantic equivalence of the Postpartum Depression Screening Scale (PDSS)-Spanish Version, multiple methods were used, including back-translation, the committee approach, pretest techniques, and alternate forms equivalence.
Journal ArticleDOI

Online drivers of consumer purchase of website airline tickets

TL;DR: In this article, the authors examined the different drivers of online airline ticket purchasing behavior and validated a new conceptual framework (Venkatesh et al., 2012 ) in this context, including seven explanatory variables: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price saving, and habit.
Journal ArticleDOI

Effects of subcultural differences on country and product evaluations

TL;DR: The authors found that consumers' perceived linkages significantly influence the weight given to the country of origin in product evaluations, and that subcultural differences exist in the evaluation of culturally affiliated countries and their products.
References
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Book

Statistical Principles in Experimental Design

TL;DR: In this article, the authors introduce the principles of estimation and inference: means and variance, means and variations, and means and variance of estimators and inferors, and the analysis of factorial experiments having repeated measures on the same element.
Journal ArticleDOI

Statistical Principles in Experimental Design

TL;DR: This chapter discusses design and analysis of single-Factor Experiments: Completely Randomized Design and Factorial Experiments in which Some of the Interactions are Confounded.
Book

Toward a science of translating

TL;DR: Toward a Science of Translating as mentioned in this paper describes the major components of translating; setting the translating into the context of historical changes in principles and procedures over the last two centuries.
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