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Sex differences in social behavior : a social-role interpretation

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TLDR
The analysis of sex differences in social behavior is presented as a new theory and a new method based on research published in “Sex Differences in Social Behavior: A New Theory and a New Method.”
Abstract
Contents: The Analysis of Sex Differences in Social Behavior: A New Theory and a New Method. Sex Differences in Helping Behavior. Sex Differences in Aggressive Behavior. Sex Differences in Other Social Behaviors. The Interpretation of Sex Differences in Social Behavior.

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The Relational Nature of Leadership Identity Construction: How and When It Influences Perceived Leadership and Decision-Making

TL;DR: In this article, DeRue et al. empirically tested leadership identity construction theory and found that when a team member accepted an actor's leadership claim, observers' leadership ratings of the actor increased, whereas when the team member rejected the claim, the actor's response did not influence leadership ratings.
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In Sickness and in Wealth Psychological and Sexual Costs of Income Comparison in Marriage

TL;DR: It is shown that men outearned by their wives are more likely to use erectile dysfunction medication than their male breadwinner counterparts, even when this inequality is small, and that social norms play important roles in dictating how individuals respond to upward social comparisons.
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Consumer participation and gender differences on companies' microblogs

TL;DR: This paper presents a research model to explicate that the level of consumers' participation on companies' brand microblogs is influenced by their brand attachment process, that is, self-congruence and partner quality affect consumers' trust and commitment toward companies' brands, which in turn influence participation on brand micro blogs.
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Gender-Typical Responses to Sexual and Emotional Infidelity as a Function of Mortality Salience Induced Self-Esteem Striving

TL;DR: It is predicted that if gender-differentiated responses to infidelity are motivated by gender-specific contingencies for self-esteem, they should be intensified following reminders of mortality, and it is proposed that this prediction is correct.
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The social role theory of unethical leadership

TL;DR: This paper argued that the role of leader, relative to group member, is associated with an increased appraisal of group goals which is predicted by the leaders' role expectations and not driven by the psychological effects of power, and the importance of both role expectations of leadership and group goal importance in leaders' justification to engage in morally questionable behavior to achieve group goals.