IE University

About: IE University is a education organization based out in Segovia, Castilla y León, Spain. It is known for research contribution in the topics: Corporate governance & Context (language use). The organization has 527 authors who have published 1709 publications receiving 64682 citations.

Validity and Reliability of the Spanish Version of the Revised Self-Monitoring Scale

Abstract: Self-Monitoring (SM) is a concept that refers to individual differences in this orientation toward regulation of social behavior. The goal of the present research was to provide a Spanish adaptation of Snyder and Gangestad's (1986) Revised SM Scale. After conducting an initial pilot study, results showed that the Spanish version of the scale had good internal reliability and adequate factor structure. In Study 1, analyses support a unidimensional structure of the scale (χ2/df = 2.64; GFI = .97; IFI = .97; TLI = .96; RMSEA = .06). In Study 2, the scale showed discriminant validity from other individual differences measures, such as Need for Cognition (r = 0.12 p = 0.14), Social Desirability (r = 0.06, p > .45) and Extraversion (r = 0.28 p = .001). In Study 3, the scale showed adequate test-retest reliability (r = 0.71, p < .001). Finally, using a paradigm of attitude-behavior consistenty, Study 4 showed that the validated scale also had good predictive validity (B = -0.819, p = .035).

Los Mensajes Híbridos en el marketing postmoderno: una propuesta de taxonomía

Abstract: Hybrid messages may be defined, according to Balasubramanian (1994), as any paid attempt of influencing an audience with a commercial goal, by using communications with non-commercial appearance. During the last two decades, hybrid messages have grown in both importance and presence. Some types of hybrid messages, as sponsorship or product placement, have been widely studied, which is not the case of more novel manifestations, as could be branded content, content marketing or branded entertainment. There is no a common agreement on the nature, reach, definition and classification of those new ways of communication. A comprehensive review of published works on the subject has been carried for this paper, from which a clarification of all three concepts has been made, as well as a proposal of classification, whose main differentiating factor is the intention in content creation.

Non-Banks and Lending Standards in Mortgage Markets. The Spillovers from Liquidity Regulation

Abstract: We show that greater liquidity in Ginnie Mae (GNMA) backed secondary mortgage markets has led to a higher market share and more relaxed standards for nonbanks and lenders with less deposit funding. Our identification builds on the 2014 U.S. liquidity coverage ratio (LCR) and cross-sectional differences in funding sources across lenders. The LCR rule gave preferential liquidity weights to mortgage-backed securities (MBS) backed by GNMA versus those backed by the Government Sponsored Entreprises (GSEs). The LCR policy created a liquidity premium for GNMA-backed MBS relative to GSE-backed MBS. It also led to increased supply of credit to risky borrowers and to tighter standards among loans eligible for purchase by the GSEs.