University of Wisconsin-Madison

About: University of Wisconsin-Madison is a education organization based out in Madison, Wisconsin, United States. It is known for research contribution in the topics: Population & Gene. The organization has 108707 authors who have published 237594 publications receiving 11883575 citations.

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories:

Abstract: The author describes and illustrates a hermeneutically grounded interpretive framework for deriving marketing-relevant insights from the “texts” of consumer stories and gives an overview of the phi...

Metagenomics: genomic analysis of microbial communities.

Abstract: ▪ Abstract Uncultured microorganisms comprise the majority of the planet's biological diversity. Microorganisms represent two of the three domains of life and contain vast diversity that is the product of an estimated 3.8 billion years of evolution. In many environments, as many as 99% of the microorganisms cannot be cultured by standard techniques, and the uncultured fraction includes diverse organisms that are only distantly related to the cultured ones. Therefore, culture-independent methods are essential to understand the genetic diversity, population structure, and ecological roles of the majority of microorganisms. Metagenomics, or the culture-independent genomic analysis of an assemblage of microorganisms, has potential to answer fundamental questions in microbial ecology. This review describes progress toward understanding the biology of uncultured Bacteria, Archaea, and viruses through metagenomic analyses.

Novel Electrode Materials for Thin‐Film Ultracapacitors: Comparison of Electrochemical Properties of Sol‐Gel‐Derived and Electrodeposited Manganese Dioxide

Abstract: Thin films of manganese dioxide were formed on nickel foils by electrodeposition and by both dip‐coating and drop‐coating with manganese dioxide suspensions (sols) and their subsequent gelation and calcination. The performance of these films as ultracapacitors was studied by cyclic voltammetry in the range 0.0–0.9 V (SCE) and by chronopotentiometry in unbuffered solution. The cyclic voltammograms of ultrathin, dip‐coated sol‐gel‐derived films indicated better capacitive behavior and gave differential specific capacitance values as high as 698 F/g compared to values half to two‐thirds as great for the electrodeposited films. Multilayer drop‐coated sol‐gel films were prepared to attain film thicknesses comparable to the electrodeposited films, and these were found to provide charge‐storage capacity as high as , more than three times greater than that of the electrodeposited films. All films, except electrodeposited films that were not thermally cured, exhibited good cycling stability, losing not much more than 10% of capacity after 1500 cycles. © 2000 The Electrochemical Society. All rights reserved.