Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
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In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
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Social Media Analytics as a Business Intelligence Practice: Current Landscape & Future Prospects
TL;DR: In this article, a business intelligence perspective of social media analytics with the aim to provide guidelines to help businesses align their social media programs, processes and technologies with the overall strategic objectives of the organization is presented.
Journal ArticleDOI
Social Media Marketing as a Branding Strategy in Extraordinary Times: Lessons from the COVID-19 Pandemic
TL;DR: In this paper, the authors proposed a conceptual framework that answers the following research question: How can businesses, amidst and after the COVID-19 pandemic, adapt their social media marketing strategy to create positive brand equity?
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The dynamic evolution of social ties and user-generated content: a case study on a Douban group
Siqing Shan,Jie Ren,Cangyan Li +2 more
TL;DR: This work conducted research in communities in which content attracts discussion and new members and examined the evolution patterns of social and content networks in a topic-oriented Douban group to find characteristics associated with the network’s UGC worth evaluating.
Proceedings ArticleDOI
A Multilevel Predictive Model for Detecting Social Network Users with Depression
TL;DR: A multilevel model is developed that establishes a negative correlation between life satisfaction and depression, and it can also improve the accuracy of a predictive model using depressive labels alone.
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Twitter sentiment analysis of app based online food delivery companies
TL;DR: The results of this study reveal the value of social media competitive analysis and show the power of text mining and sentiment analysis in extracting business value and competitive advantage.
References
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Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
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Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Journal ArticleDOI
The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.