Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
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TLDR
In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
Citations
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Understanding social media adoption in SMEs: Empirical evidence from the United Arab Emirates
TL;DR: In this paper, the authors investigated the key drivers of social media adoption intention by small and medium-sized enterprises (SMEs) using a multi-perspective framework combining technological, organizational and environmental elements affecting SMEs.
Journal ArticleDOI
Post language and user engagement in online content communities
Abstract: Purpose
This study aims to uncover relationships between content communities post language, such as parts of speech, and user engagement.
Design/methodology/approach
Analyses of almost 12,000 posts from the content community Reddit are undertaken. First, posts’ titles are subjected to electronic classification and subsequent counting of main parts of speech and other language elements. Then, statistical models are built to examine the relationships between these elements and user engagement, controlling for variables identified in previous research.
Findings
The number of adjectives and nouns, adverbs, pronouns, punctuation (exclamation marks, quotation marks and ellipses), question marks, advisory words (should, shall, must and have to) and complexity indicators that appear in content community posts’ titles relate to post popularity (scores: number of favourable minus unfavourable votes) and number of comments. However, these relationships vary according to the category, for example, text-based categories (e.g. Politics and World News) vs image-based ones (e.g. Pictures).
Research limitations/implications
While the relationships uncovered are appealing, this research is correlational, so causality cannot be implied.
Practical implications
Among other implications, companies may tailor their own content community post titles to match the types of language related to higher user engagement in a particular category. Companies may also provide advice to brand ambassadors on how to make better use of language to increase user engagement.
Originality/value
This paper shows that language features add explained variance to models of online engagement variables, providing significant contribution to both language and social media researchers and practitioners.
Journal ArticleDOI
Pre- and post-launch emotions in new product development: Insights from twitter analytics of three products
TL;DR: Analysis of users’ emotions before and after the launch of three new products in the market—a pizza, a car and a smart phone—for possible inputs for NPD showed that for the car and the phone, firms need to focus on user attitudes towards product attributes, whereas for pizza, firms should concentrate on physiological changes.
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Public employees’ use of social media: Its impact on need satisfaction and intrinsic work motivation
TL;DR: Self-determination theory (SDT) is used to analyze how the use of social media for work purposes is associated with government employees' need satisfaction and intrinsic work motivation, and results suggest that using social media two to three days a week may be the ideal range.
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How employees engage with B2B brands on social media: Word choice and verbal tone
TL;DR: The authors developed a conceptual framework based on a theory of word choice and verbal tone to understand the content of engagement observations (i.e., reviews) that breaks into five content dimensions (activity, optimism, certainty, realism, commonality) and four calculated dimensions (insistence, embellishment, variety, and complexity).
References
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Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
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Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.