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Social media? Get serious! Understanding the functional building blocks of social media
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In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
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Forecasting social CRM adoption in SMEs: A combined SEM-neural network method
TL;DR: The study finds that compatibility, information capture, IT/IS knowledge of employee, top management support, information sharing, competitive pressure, cost, relative advantage, and customer pressure are the most important factors influencing social CRM adoption.
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Deepfakes: trick or treat?
TL;DR: This article provides a working definition of deepfakes together with an overview of the underlying technology, and classify different deepfake types: photo, audio, video, video (face-swapping, face-morphing, full body puppetry), and audio and video (lip-synching).
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Will social media kill branding
TL;DR: In this article, the authors take a close look at the building blocks of branding and also examine the core of social media, and discuss the likely impact social media will have on the practice of brand management, and make recommendations regarding how companies can manage various facets of branding in this new marketplace.
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Selling to Millennials with online reviews
TL;DR: A survey of 227 Millennials revealed that this generation is undeniably posting reviews online and being influenced by these reviews Respondents show a definite preference for two online venues, Facebook and company websites, when voicing their opinions.
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The value of social media for innovation: A capability perspective
TL;DR: In this article, the authors apply a qualitative, theory-building approach to derive a conceptual framework of the capabilities that allow companies to benefit by using social media throughout their innovation processes.
References
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Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
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Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.