Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
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In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
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Starbucks’ marketing communications strategy on Twitter
TL;DR: In this paper, the authors categorise the types of content used by one of the most admired brands in the world, Starbucks, and evaluate its effectiveness on Twitter, and find that Starbucks' marketing communications strategy includes three types of original and retweeted content: information-sharing, emotion-evoking, and action-inducing content.
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Tweeting to Feel Connected: A Model for Social Connectedness in Online Social Networks
TL;DR: Results indicate that social awareness, social presence, and usage frequency have a direct effect on social connectedness, whereas network size has a moderating effect.
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Detection of Spammers in Twitter marketing: A Hybrid Approach Using Social Media Analytics and Bio Inspired Computing
TL;DR: A hybrid approach for identifying the spam profiles by combining social media analytics and bio inspired computing is proposed, which adopts a modified K-Means integrated Levy flight Firefly Algorithm with chaotic maps as an extension to Firefly Al algorithm for spam detection in Twitter marketing.
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Social Media Use in Academic Libraries: A Phenomenological Study
TL;DR: This article used a phenomenological approach and institutional theory to explore social media postings at six different public and private university libraries in two Midwest states and found that libraries create a sense of outreach and advocacy with the goal of establishing community connection, providing an inviting environment, and access to content as needed or desired.
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Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions
TL;DR: In this article, the authors summarized the findings of consumer factor research and suggested future lines of inquiry connected to branding outcomes, which will enhance the understanding of consumer engagement and branding strategies to maximize marketing return on investment.
References
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The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
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Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.