Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
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In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
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Can social media improve stakeholder engagement and communication of Sustainable Development Goals? A cross-country analysis
TL;DR: In this paper , the authors investigated the characteristics of social media posts that result in higher stakeholder engagement in the European context, and determined which of the 17 United Nations (UN) sustainable development goals (SDGs) result in greater engagement.
Journal ArticleDOI
Marketing communication model for social networks
Martin Klepek,Halina Starzyczná +1 more
TL;DR: In this article, an exploratory research employing questionnaire involving 481 respondents was evaluated with factor analysis method, which provided deeper insights into the understanding of attitudes and behaviour of the current internet population in the Czech Republic.
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Facebook: a blessing or a curse for grocery stores?
TL;DR: In this paper, the authors explored the roles played by online brand communities and social customers in the creation as well as the destruction of value in the grocery sector on social media and found that customers respond to company posts for the following reasons: to communicate with the stores, to converse with other customers, to express their emotions, to share their experiences as employees of the stores with customers and to share positive or negative actions with members of the online communities.
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Predictors of Facebook User Engagement With Health-Related Content for Gay, Bisexual, and Other Men Who Have Sex With Men: Content Analysis
Kiffer G. Card,Nathan J. Lachowsky,Blake Hawkins,Jody Jollimore,Fahmy Baharuddin,Robert S. Hogg +5 more
TL;DR: Findings highlight the existence of a core group of Facebook users who facilitate diffusion and present CBOs with a number of strategies for improving the diffusion of health content.
Proceedings ArticleDOI
Adoption of Social Media and the Quality of Life of Older Adults
TL;DR: A research model is developed to investigate the factors that may affect the adoption of social media by older adults and incorporates Maslow's hierarchy of needs model into a universal user adoption model with the constructs specifically adjusted to reflect the characteristics of older adults.
References
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The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
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Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.