Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
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In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
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The social media transformation process: curating content into strategy
TL;DR: In this article, the authors focus on how corporations should effectively utilize social media as a marketing channel and how to match the message to the target audience and achieving customer engagement, and two important target audience variables were identified as crucial when determining an organization's social media communications strategy.
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Young consumers’ responses to suspected covert and overt blog marketing
TL;DR: Overt marketing had a negative effect on behavioural intentions, such as future interest in the blogger, intention to engage in word-of-mouth, and purchase intention, and covert marketing did not affect the intended behaviour.
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Social media as a tool for social movements: the effect of social media use and social capital on intention to participate in social movements
Hyesun Hwang,Kee-Ok Kim +1 more
TL;DR: In this article, the authors verified the role of social media in promoting the intention to participate in social movements and showed that social media improved the social capital which moderates the relationship between social media use and social movement participation.
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‘You’ll never tweet alone’: Managing sports brands through social media
TL;DR: In this article, the use of Twitter by a professional football organization in order to examine brand attributes (both product-related and non-product-related) and their relation to Twitter's key engagement features was analyzed.
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Exploring the integration of social media within integrated marketing communication frameworks: perspectives of services marketers
TL;DR: In this article, the authors investigate the impact of social media on marketing communications planning, implementation and measurement for services marketers. But no frameworks exist for service marketers to incorporate social media (SM) within marketing communications.
References
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The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
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Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.