scispace - formally typeset
Journal ArticleDOI

Social media? Get serious! Understanding the functional building blocks of social media

Reads0
Chats0
TLDR
In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.
About
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.

read more

Citations
More filters
Journal ArticleDOI

Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures

TL;DR: In this article, the authors study how international entrepreneurial ventures use social media to internationalise and explain how firms leverage their own social media capabilities and bundle them with the capabilities of foreign partners, which they leverage to create new social-media capabilities to grow internationally.
Journal ArticleDOI

Social media communications and festival brand equity: Millennials vs Centennials

TL;DR: In this article, a personal survey has been conducted for a sample of 622 attendees of the main live music festival in Spain, where respondents have been asked about their perceptions of festival social media communications, the core variables of brand equity, overall brand equity and the satisfaction and post-festival behavioral intentions.
Journal ArticleDOI

Leveraging collective intelligence: How to design and manage crowd-based business models

TL;DR: In this paper, the authors identify and discuss three key challenges in designing and managing CBBMs: determining the crowd's value to the firm, creating superior value for the crowd, and capturing value from the crowd effectively.
Journal ArticleDOI

How CEOs use Twitter: A comparative analysis of Global and Latin American companies

TL;DR: The results of the study show that the presence of CEOs in social networks is very low, and the majority of those that are present on them are not adequately using their Twitter accounts, so this area of strategic communication should be improved by communication practitioners.
Proceedings ArticleDOI

Use of Geotagged Social Media in Urban Settings: Empirical Evidence on Its Potential from Twitter

TL;DR: A methodology for the collection and analysis of data from Social Media, for transportation-related uses, first in a generic methodological framework and then particularly for Twitter is introduced.
References
More filters
Journal ArticleDOI

The Strength of Weak Ties

TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
Journal ArticleDOI

Social Network Sites: Definition, History, and Scholarship

TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
Journal ArticleDOI

Users of the world, unite! The challenges and opportunities of Social Media

TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Journal ArticleDOI

The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.

TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
Journal ArticleDOI

The Network Paradigm in Organizational Research: A Review and Typology

TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.
Related Papers (5)