scispace - formally typeset
Journal ArticleDOI

Social media? Get serious! Understanding the functional building blocks of social media

Reads0
Chats0
TLDR
In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.
About
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.

read more

Citations
More filters
Journal ArticleDOI

Social Media Methods for Studying Rare Diseases

TL;DR: Social media outlets referred 84% of all responses, making it the dominant modality for recruiting the largest reported contemporary cohort of Fontan patients and patients who have PLE and PB.
Journal ArticleDOI

Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy

TL;DR: In this paper, the authors examined how measures of influencers' content and engagement strategy (i.e., follower count, followee count, content volume, and domains of interest) are associated with followers' engagement behavior on Instagram both independently and interactively.
Journal ArticleDOI

The online social self: An open vocabulary approach to personality.

TL;DR: A new open language analysis approach is presented that identifies and visually summarizes the dominant naturally occurring words and phrases that most distinguished each Big Five personality trait.
Journal ArticleDOI

Perspectives on social media ant its use by key account managers

TL;DR: In this paper, the authors present a model of key account managers' use of social media derived from their empirical data and relate it to a key customer engagement model to build a first level understanding of how account managers use social media and the major issues.
Journal ArticleDOI

A novel hybrid social media platform selection model using fuzzy ANP and COPRAS-G

TL;DR: A novel analytical framework for social media platform selection is proposed that integrates the Analytic Network Process with fuzzy set theory and the COmplex PRoportional ASsessment of alternatives with Grey relations (COPRAS-G) method.
References
More filters
Journal ArticleDOI

The Strength of Weak Ties

TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
Journal ArticleDOI

Social Network Sites: Definition, History, and Scholarship

TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
Journal ArticleDOI

Users of the world, unite! The challenges and opportunities of Social Media

TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Journal ArticleDOI

The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.

TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
Journal ArticleDOI

The Network Paradigm in Organizational Research: A Review and Typology

TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.
Related Papers (5)