Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
Reads0
Chats0
TLDR
In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
Citations
More filters
Journal ArticleDOI
Sentiment Analysis to Evaluate Teaching Performance
TL;DR: The aim of this work is to review a specific learning analytics method-sentiment analysis-in the field of Higher Education, showing how it is employed to monitor student satisfaction on different platforms, and to propose an architecture of Sentiment Analysis for Higher Education purposes, which trace and unify what emerges from the literature review.
Journal ArticleDOI
Social media adoption by exporters: The export-dependence moderating role
TL;DR: In this article, the authors investigate the relationship between managerial beliefs regarding social media and the subsequent adoption of these tools by exporting companies, and the moderating effect of export dependence measured by export intensity in those relationships.
Journal ArticleDOI
Social media and entrepreneurship: exploring the impact of social media use of start-ups on their entrepreneurial orientation and opportunities
TL;DR: In this article, the authors investigate how social media use affects the entrepreneurial orientation (EO) and entrepreneurial opportunities (EOP) of start-ups and find that SMU has a strong positive impact on EOP, while it has no impact on start-up's EO.
Journal ArticleDOI
Research priorities for b2b marketing researchers
TL;DR: For example, the authors showed that the academic field of marketing is dominated by those researching consumer markets, this does not reflect the significance of B2B markets in the United States economy or in economies around the world.
Journal ArticleDOI
An investigation of the online presence of UK universities on Instagram
TL;DR: The results indicate that at the time of data analysis for this investigation (In the Spring of 2015), UK universities had a limited presence on Instagram for general university accounts, with only 51 out of 128 institutions having an account.
References
More filters
Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
Journal ArticleDOI
Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
Journal ArticleDOI
Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Journal ArticleDOI
The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
Journal ArticleDOI
The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.