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Social media? Get serious! Understanding the functional building blocks of social media
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In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
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Research characteristics and status on social media in China: A bibliometric and co-word analysis
Chunmei Gan,Weijun Wang +1 more
TL;DR: Generally, the relatively dispersive distribution of research topics suggests the imbalanced development on social media research in China.
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A framework for categorizing social media posts
TL;DR: In this paper, a formalized analysis of brand posts and a systematic framework to categorize them was proposed, where the authors performed qualitative content analysis involving three interrelated coding procedures.
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Effects of inbound marketing communications on HEIs’ brand equity: the mediating role of the student’s decision-making process. An exploratory research
Marcelo Royo-Vela,Ute Hünermund +1 more
TL;DR: In this paper, an exploratory study was conducted to identify how HEIs can develop to improve their image and awareness by using new interactive marketing communication tools mediated by the student's decision-making process.
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A role for startups in unleashing the disruptive power of social media
TL;DR: It is shown how the large majority of startups deliver social network solutions to incumbents, followed by social media management applications, which shed light on emerging approaches to value generation and open innovation from social media related to and driven by startups.
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How to measure engagement in Twitter: advancing a metric
TL;DR: The proposed metric for engagement in Twitter provides much needed insight for companies to fine-tune their engagement strategy and will be the starting point for future improvements through a conceptual and empirical discussion on this issue.
References
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The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
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Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.