Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
Reads0
Chats0
TLDR
In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
Citations
More filters
Journal ArticleDOI
Branding co-creation with members of online brand communities
TL;DR: In this article, the co-creation of value in the branding process with members of online communities is analyzed through 45 interviews with members along with three interviews with top managers of the three brands of these communities.
Journal ArticleDOI
Business performance and social media: Love or hate?
Jordi Paniagua,Juan Sapena +1 more
TL;DR: In this paper, the authors conceptualize four channels by which social media impacts financial, operational, and corporate social performance: social capital, customers' revealed preferences, social marketing, and social corporate networking.
Journal ArticleDOI
The effect of social networking sites and absorptive capacity on SMES’ innovation performance
TL;DR: In this article, the role of social networking sites in relation to innovation and knowledge in small-to medium enterprises has been investigated, and recommendations are proffered as to what small-medium enterprises should do in order to enhance their innovativeness.
Journal ArticleDOI
Understanding fan motivation for interacting on social media
TL;DR: In this article, a content analysis, using a netnographic methodology, was undertaken to explore online comments by fans of eight purposefully selected NBA teams over a two-week period during the off-season, revealing the motivations underpinning the desire of fans to communicate on the Facebook sites of several National Basketball Association (NBA) teams.
Journal ArticleDOI
Social Media for Socially Responsible Firms: Analysis of Fortune 500’s Twitter Profiles and their CSR/CSIR Ratings
TL;DR: In this article, the impact of CSR credentials on the effectiveness of social media as a stakeholder-relationship management platform was investigated, and the analysis of Fortune 500 companies in the Twitter sphere revealed that a higher CSR rating is a strong indicator of an earlier adoption, a faster establishment of online presence (followers), a higher responsiveness to the firm's identity (replies and mentions), and a stronger virality of the messages (retweets).
References
More filters
Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
Journal ArticleDOI
Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
Journal ArticleDOI
Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Journal ArticleDOI
The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
Journal ArticleDOI
The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.