Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
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In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
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Implementing social media marketing strategically: an empirical assessment
TL;DR: In this paper, the authors examine how firms implement social media systematically to drive strategic marketing actions, and they conceptualize social media implementation as a business process, rather than a social media platform.
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Multi-level functionality of social media in the aftermath of the Great East Japan Earthquake.
Joo-Young Jung,Munehito Moro +1 more
TL;DR: Light is shed on the future potential of social media in disaster situations and how to design an effective communication network to prepare for emergency situations is suggested.
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Tweeting Transit: An examination of social media strategies for transport information management during a large event ☆
TL;DR: In this article, a case study of the @GamesTravel2014 Twitter account was used to evaluate how this social media platform was used over the course of the 2014 Commonwealth Games in Glasgow, Scotland to provide and share transport-related information and respond to information requests.
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Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective
TL;DR: In this paper, the authors conceptualized the attachment theory from two perspectives: bonding-based and identity-based attachment, and examined how these elements drive customer engagement on a brand's Facebook page while assessing some consumer-related outcomes of customer engagement.
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One size doesn’t fit all: a uses and gratifications analysis of social media platforms
TL;DR: In this paper, the authors investigate consumer usage motivations for three of the top social media platforms today: Facebook, Twitter and Instagram, and find significant differences between platforms in terms of use and co-creation behaviors.
References
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The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
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Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.