Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
TLDR
In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
Citations
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Journal ArticleDOI
Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation
Tim Hughes,Mario Vafeas +1 more
TL;DR: In this paper, the authors explore changes in agency/client value co-creation, at a time when digital transformation is having a major impact on the marketing communications process and propose a theoretical frame to explore the impact of digital transformation on marketing communications.
Journal ArticleDOI
Keys to success in Social Media Marketing (SMM) – Prospects for the German airline industry
TL;DR: In this paper, an extensive review of current and relevant literature revealed that consumer perceptions on German airline organisations' Social Media practices have not been examined, and this paper aims to address this.
Journal ArticleDOI
Communication, cognitive processing, and public knowledge about climate change
Shirley S. Ho,Xiaodong Yang +1 more
TL;DR: In this article, the authors examined the factors behind acquiring knowledge about climate change in Singaporeans based on a nationally representative survey of Singaporeans (N = 1/1/1).
Journal ArticleDOI
A Cost-Based Explanation of Gradual, Regional Internationalization of Multinationals on Social Networking Sites
TL;DR: In this paper, the authors examine costs faced by an internationalizing firm and how firms react to these costs according to distance-dependent (gradual and regional) and "distance-invariant" (born-global) explanations of internationalization.
Book ChapterDOI
Unpacking the impacts of social media upon crisis communication and city evacuation
Layla Branicki,Doreen A. Agyei +1 more
TL;DR: In this paper, the authors examined the impact of social networking technologies on emergency communication strategies in the UK city of Birmingham, and proposed a range of policy and practice recommendations focused on improving communication strategies.
References
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Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
Journal ArticleDOI
Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
Journal ArticleDOI
Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Journal ArticleDOI
The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
Journal ArticleDOI
The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.