Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
TLDR
In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
Citations
More filters
Journal ArticleDOI
A stage to engage: Social media use and corporate reputation
TL;DR: In this paper, the authors investigated whether and when a company's online activities to acquire engaged consumers are beneficial for corporate reputation and found that consumers' intensity of social media use is positively related to their engagement in the airline's social media activities, especially among customers.
Journal ArticleDOI
Engagement with social media and social media advertising: the differentiating role of platform type
TL;DR: In this paper, the authors examined how consumers' engagement with social media platforms drives engagement with advertising embedded in these platforms and subsequently, evaluations of this advertising and found that engagement is highly context specific; it comprises various types of experiences on each social media platform such that each is experienced in a unique way.
Journal ArticleDOI
Social media in use: a uses and gratifications approach
TL;DR: In this article, the authors tried to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach.
Journal ArticleDOI
Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
TL;DR: The findings reveal that SNSs’ participation motivations positively influence customer participation, which in turn significantly affects brand trust and brand loyalty, which contributes as a mediator between customer participation andbrand loyalty on social media brand communities.
Journal ArticleDOI
Generational differences in content generation in social media: The roles of the gratifications sought and of narcissism
TL;DR: Factor analysis results showed that content generation using social media was satisfying five socio-psychological needs: showing affection, venting negative feelings, gaining recognition, getting entertainment, and fulfilling cognitive needs.
References
More filters
Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
Journal ArticleDOI
Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
Journal ArticleDOI
Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
Journal ArticleDOI
The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
Journal ArticleDOI
The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.