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Social media? Get serious! Understanding the functional building blocks of social media
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In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
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Exploring social networking sites for facilitating multi-channel retailing
TL;DR: SNS fan pages are suggested to be used to enhance consumers’ purchase at physical stores and information search on their online stores, thus increasing overall sales and building and maintaining consumer trust on their stores.
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Corporate Sustainability in the Process of Employee Recruitment through Social Networks in Conditions of Slovak Small and Medium Enterprises
TL;DR: In this article, the authors present the views of domestic and foreign experts on the recruitment of employees using social networks and compare the theoretical knowledge with the results of social networking research in SMEs in Slovakia and especially their use in the process of recruiting employees.
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Content marketing strategy of branded YouTube channels
Rang Wang,Sylvia M. Chan-Olmsted +1 more
TL;DR: In this article, the authors assessed top brands' content marketing strategy on branded YouTube channels via content analysi cation, and found that most of the top brands used a similar strategy to ours.
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Sensor-based entrepreneurship: A framework for developing new products and services
Terrence Brown,Terrence Brown +1 more
TL;DR: The purpose of this research is to contribute by clarifying the next generation of crowdsourcing and developing and presenting a framework to help sensor-based entrepreneurs plan, develop, and map their new products and services.
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Patients With Cancer and Social Media: Harness Benefits, Avoid Drawbacks
TL;DR: Five potential benefits and five potential drawbacks patients may experience while using SM are described to encourage oncologists to become aware of these and to guide patients in using SM to their benefit.
References
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The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
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Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.