Journal ArticleDOI
Social media? Get serious! Understanding the functional building blocks of social media
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In this article, the authors present a framework that defines social media by using seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups, and explain the implications that each block can have for how firms should engage with social media.About:
This article is published in Business Horizons.The article was published on 2011-05-01. It has received 3073 citations till now. The article focuses on the topics: Social media & User-generated content.read more
Citations
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Successful customer knowledge management implementation through social media capabilities
TL;DR: The results indicate social media capabilities such as conversation capability, sharing capability, groups/community capability, relationship capability, speed and ease of access for the public are the main capabilities related to exploit customer knowledge and manage it successfully.
Journal ArticleDOI
Employee brand engagement on social media: Managing optimism and commonality
TL;DR: In this article, the authors identify two key drivers of employee brand engagement using the content analysis tool DICTION, namely optimism and commonality, in a large-scale study of employee engagement on social media.
Journal ArticleDOI
Mobile Inverted Constructivism: Education of Interaction Technology in Social Media.
Jia-Xiang Chai,Kuo-Kuang Fan +1 more
TL;DR: Based on the theory of constructivism learning, a model named Mobile Inverted Constructivism (MIC) is provided in this article, and in view of the functional quality of social media in China, the mobile inverted constructivism system (MICs) is designed on the platforms of WeChat and Baidu Post Bar.
Proceedings ArticleDOI
Social networks sites adoption at firm level: A literature review
TL;DR: A systematic literature review on the SNS topic is presented, mainly focusing the efforts towards the adoption of this technology at firm level, and some final considerations on future research are presented.
Journal ArticleDOI
Investigating the brand evangelism effect of community fans on social networking sites
TL;DR: This study targeted community members who had purchased a specific cosmetic brand’s products and had been members of an official brand fan page for at least one year and indicated that seven hypothetical paths were supported and exhibited desirable goodness of fit.
References
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Journal ArticleDOI
The Strength of Weak Ties
TL;DR: In this paper, it is argued that the degree of overlap of two individuals' friendship networks varies directly with the strength of their tie to one another, and the impact of this principle on diffusion of influence and information, mobility opportunity, and community organization is explored.
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Social Network Sites: Definition, History, and Scholarship
danah boyd,Nicole B. Ellison +1 more
TL;DR: This publication contains reprint articles for which IEEE does not hold copyright and which are likely to be copyrighted.
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Users of the world, unite! The challenges and opportunities of Social Media
TL;DR: A classification of Social Media is provided which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds.
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The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits.
TL;DR: In this article, the authors combine the concept of weak ties from social network research and the notion of complex knowledge to explain the role of weak links in sharing knowledge across organization subunits.
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The Network Paradigm in Organizational Research: A Review and Typology
Stephen P. Borgatti,Pacey Foster +1 more
TL;DR: This paper reviewed and analyzed the emerging network paradigm in organizational research and developed a set of dimensions along which network studies vary, including direction of causality, levels of analysis, explanatory goals, and explanatory mechanisms.