Indian Institute of Management Bangalore

About: Indian Institute of Management Bangalore is a education organization based out in Bengaluru, Karnataka, India. It is known for research contribution in the topics: Emerging markets & Context (language use). The organization has 491 authors who have published 1254 publications receiving 23853 citations. The organization is also known as: IIMB.

A framework for classifying innovations: substantiation through Indian cases

Abstract: The purpose of this paper is to understand various types of innovations and classify them under a common platform and linking them through a framework. This paper gives a comprehensive framework to innovation literature by interlinking various innovations. This paper reviews pioneering works on innovation to develop the framework and then the framework has been validated through seven recent cases from India. Apart from substantiating the innovation typology, the seven selected cases describe how the firms gain competitive advantages out of each of the innovations. Firms can use the framework to understand the types of innovations happening in their organisation by relating their circumstances with those cited benchmark cases.

Addressing Some Inherent Challenges to Good Corporate Governance

Abstract: Are corporations, in general, amenable to good governance? Are there inherent incompatibilities between good governance and the corporate format of organizations? How can these be addressed satisfactorily without over-regulation that might impair entrepreneurial potential? These are some of the nagging issues this paper explores and offers some radical suggestions for consideration.

A semi-parametric quantile regression approach to zero-inflated and incomplete longitudinal outcomes

Abstract: Quantile regression models are typically used for modeling non-Gaussian outcomes, and such models allow quantile-specific inference. While there exists a vast literature on conditional quantile regression (where the model parameters are estimated precisely for one prefixed quantile level), relatively less work has been reported on joint quantile regression. The challenge in joint quantile regression is to avoid quantile crossing while estimating multiple quantiles simultaneously. In this article, we propose a semi-parametric approach of handling non-Gaussian zero-inflated and incomplete longitudinal outcomes. We use a two-part model for handling the excess zeros, and propose a dynamic joint quantile regression model for the nonzero outcomes. A multinomial probit model is used for modeling the missingness. We develop a Bayesian joint estimation method where the model parameters are estimated through Markov Chain Monte Carlo. The unknown distribution of the outcome can be constructed based on the estimated quantiles. We analyze data from the health and retirement study and model the out-of-pocket medical expenditure through the proposed joint quantile regression method. Simulation studies are performed to assess the practical usefulness and efficiency of the proposed approach compared to the existing methods.

Marketing to the Bottom of the Pyramid and subsistence markets – A research agenda

Abstract: The concepts of Bottom of the Pyramid (BOP) and subsistence markets have attracted substantial academic and managerial attention in recent years. The BOP thesis states that there are opportunities for multinational companies to achieve significant revenues and profitability by designing and implementing marketing programs aimed at people who occupy the lowest tier in the world's economic pyramid. The number of people in this segment has been estimated to be between 2.7 billion and 4 billion. This paper reviews the academic literature on BOP and subsistence markets and identifies important issues related to marketing to these consumers. The review is based on journal articles that have appeared in peer-reviewed journals and on case studies published by reputed academic institutions. The literature review first identifies a number of business issues like size of BOP market, motivations for undertaking BOP initiatives, ethics and linkages. Then specific marketing issues related to the BOP segment such as consumer analysis, company analysis, collaborators, competition and context, segmentation and positioning and issues relating to marketing program design and implementation are analyzed. Based on this analysis, the paper develops a research agenda for future research on BOP and subsistence markets.

The Changing Face of Customer Centricity

Abstract: This chapter assesses the impact of macro environmental factors, including deregulation, increased competition, technological changes and changing consumer needs on the evolving nature of customer centricity and the need for firms to embrace it. Developed through a review of literature and study of industry examples and trends, this chapter traces how business focus has shifted from production to customer, and identifies ways in which businesses can enhance customer centricity by leveraging new technologies. Customer centricity is fast emerging as a norm across industries, and firms are adopting customer centricity to enhance competitiveness. This chapter lays a strong emphasis on embracing customer centricity, based on fundamental reasons as well as industry examples.