Journal ArticleDOI
Sociability and usability in online communities: Determining and measuring success
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This paper begins to identify some key determinants of sociability and usability that help to determine their success on the basis of obvious measures and some less obvious measures.Abstract:
Little attention has focused so far on evaluating the success of online communities. This paper begins to identify some key determinants of sociability and usability that help to determine their success. Determinants of sociability include obvious measures such as the number of participants in a community, the number of messages per unit of time, members' satisfaction, and some less obvious measures such as amount of reciprocity, the number of on-topic messages, trustworthiness and several others. Measures of usability include numbers of errors, productivity, user satisfaction and others. The list is not exhaustive but it is intended to provide a starting point for research on this important topic that will lead to develop of metrics. To avoid creating false impressions it is advisable to use several measures and to triangulate with qualitative data, particularly from ethnographic studies.read more
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Journal ArticleDOI
Exploring the Characteristics of YouTubers and Their Influence on Viewers’ Purchase Intention: A Viewers’ Pseudo-Social Interaction Perspective
TL;DR: In this article , the authors explored the relationship between the degree of YouTubers' self-disclosure, similarity of viewers and YouTUBers, YouTuber's attractiveness, and viewers' pseudo-social interaction with YouTsubers and how these affect viewers' stickiness to YouTube, viewers' brand attitudes toward products, and users' perceptions and purchase intentions of recommended brands and products.
Journal ArticleDOI
How Does the Interactivity of Social Media Affect the Adoption of New Green Products
TL;DR: In this article, the impact of the sociality of newsfeed advertising on consumer adoption of new green products has been investigated, and it was shown that consumers prefer green products advertised through high-sociality green newsfeed advertisements more than those advertised with low sociality ads.
Proceedings ArticleDOI
Brand Community Way in Digital Era: Valuable Interaction of Business, Sociability, and Usability in Indonesian Consumers Experience
Web-network Social Capital: Exploring Network Actions and Benefits for Online News Community Members
TL;DR: In this article, a measure of social capital for users of online news communities by applying social capital concepts used to measure networks in real-world communities is introduced. But the measure is based on the concept of the "networked individual" as a theoretical tool, and the results show that traditional social capital measures rooted in local community increase both local forms of engagement and engagement in causes more national than local.
References
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Book
Designing the User Interface: Strategies for Effective Human-Computer Interaction
TL;DR: The Sixth Edition of Designing the User Interface provides a comprehensive, authoritative, and up-to-date introduction to the dynamic field of human-computer interaction and user experience (UX) design.
Proceedings ArticleDOI
Usability inspection methods
TL;DR: Usability inspection is the generic name for a set of costeffective ways of evaluating user interfaces to find usability problems.
Journal ArticleDOI
Online Communities: Designing Usability and Supporting Socialbilty
TL;DR: Jenny Preece provides readers with an in-depth look at the design of effective online communities and details the enabling technologies behind some of the most successful online communities.
Book
A Practical Guide to Usability Testing
TL;DR: A Practical Guide to Usability Testing discusses the full range of testing options from quick studies with a few subjects to more formal tests with carefully designed controls and includes forms that you can use or modify to conduct a usability test and layouts of existing labs that will help you build your own.
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