Oklahoma State University–Stillwater

About: Oklahoma State University–Stillwater is a education organization based out in Stillwater, Oklahoma, United States. It is known for research contribution in the topics: Population & Large Hadron Collider. The organization has 18267 authors who have published 36743 publications receiving 1107500 citations. The organization is also known as: Oklahoma State University & OKState.

Web home pages as advertisements

Abstract: I f you belong to a commercial enterprise with a Web presence, how do you view your company’s home page? Frankly, your views do not matter. Like Richard Serra’s award-winning sculpture, which had to be removed from the New York City Federal Building in the face of public pressure, what really counts is what your audiences think about your home page. And we have reasons to believe that your audiences might be viewing your home page primarily as an advertisement designed to entice them to experience the site. At first glance, the proposition that a Web home page is an advertisement may seem somewhat farfetched. But thinking of a home page in advertising terms not only makes sense, it has far-reaching and profound implications for the design and evaluation of Web sites. In this article, we will flesh out the details of the home-page-as-an-ad proposition and describe the implications of this communications view. Web Home Pages as Advertisements Surendra N. Singh + Nikunj P. Dalal

The Exxon Valdez and BP oil spills: A comparison of initial social and psychological impacts.

Abstract: The 1989 Exxon Valdez oil spill and the 2010 BP oil spill were the largest and most ecologically damaging releases of oil in North American history This research provides a comparison of the social and mental health impacts of these two major technological disasters Random samples of residents of Cordova, Alaska, and south Mobile County, Alabama, were collected 5 months after each event A standardized indicator of event-related stress was used for both samples The analysis revealed similarly high levels of initial psychological stress for survivors of both disasters The strongest predictors of stress were family health concerns, commercial ties to renewable resources, and concern about economic future, economic loss, and exposure to the oil Drawing on more than 20 years of research on the Exxon Valdez disaster, we discuss implications for residents of Gulf Coast communities