Texas Christian University

About: Texas Christian University is a education organization based out in Fort Worth, Texas, United States. It is known for research contribution in the topics: Population & Poison control. The organization has 3245 authors who have published 8258 publications receiving 282216 citations. The organization is also known as: TCU & Texas Christian University, TCU.

Driving Profitability by Encouraging Customer Referrals: Who, When, and How

Abstract: Many firms are now using referral marketing campaigns to harness the power of word of mouth and to increase referrals to acquire new customers. Prior research has identified a method of computing the value of referrals using only a customer's actual past referral behavior to compute customer referral value (CRV). In this article, the authors develop and test a new four-step approach to compute CRV. In addition, they determine the behavioral drivers of CRV and then identify the most effective methods of targeting the most promising customers on the basis of their customer lifetime value (CLV) and CRV scores. The authors illustrate and test this approach through four separate field experiments with firms from two industries: financial services and retailing. They find that to maximize profitability, it is critical to manage customers in terms of both their CLV and CRV scores and that understanding the behavioral drivers of CRV can help managers better target the most profitable customers with their...

Effects of oral creatine and resistance training on myosin heavy chain expression.

Abstract: WILLOUGHBY, D. S., and J. ROSENE. Effects of oral creatine and resistance training on myosin heavy chain expression. Med. Sci. Sports Exerc., Vol. 33, No. 10, 2001, pp. 1674–1681. Purpose: This study examined 12 wk of creatine (Cr) supplementation and heavy resistance training on muscle strength and

Maximizing the human capital equation in logistics: education, experience, and skills

Abstract: Hiring and retaining the best employees - human capital - is a challenge. This recent study addressed the long-standing problem of finding sufficient numbers of quality logistics managers to fill logistics jobs. The research examined how education, experience, and job skills influence performance of these managers, and how performance in turn influences the worth of the manager to the firm. As hypothesized, job skills were found to be good predictors of both logistics manager performance and worth. However, neither experience nor education was found to significantly affect performance. Managerial implications are also provided.

Quantum Dots: A Primer:

Abstract: C rystalline inorganic so lids can be divided electronically into three well-known classes: metals, semiconductors, and insulators. In these extended solids, atomic orbitals overlap to give nearly continuous electronic energy levels known as bands.1 Metals are electronically characterized by having a partially Ž lled band; semiconductors have a Ž lled band (the valence band) separated from the (mostly) empty conduction band by a bandgap Eg, corresponding to the familiar HOMOLUMO energy gap for small molecules. Insulators are conceptually the same as semiconductors in their electronic structure, except that the bandgap is larger in insulators (Fig. 1). In terms of Egs, metals have Eg less than ;0.1 eV; semiconductors have Egs from ;0.5 to ;3.5 eV; and insulators have Eg . ;4 eV. (1 eV 5 1.602 3 10219 J 5 8065.5 cm21). There are some key differences, however, between the electronic structure of molecules and solid-state materials such as semiconductors.