Yaşar University

About: Yaşar University is a education organization based out in Izmir, Turkey. It is known for research contribution in the topics: Exergy & Job shop scheduling. The organization has 760 authors who have published 1436 publications receiving 20813 citations. The organization is also known as: Yaşar Üniversitesi.

The organizational roles of marketing and marketing managers

Abstract: Purpose – The purpose of this paper is to design a comprehensive responsibilities inventory for today's marketing managers, from which it develops factual inferences for the role of marketing in corporations.Design/methodology/approach – A content analysis on online job announcements is used to define the role inventory of the marketing manager.Findings – The findings reveal that marketing managers are responsible for six role dimensions in the organization. The marketing manager's assigned roles are for the management of promotion‐related activities of the company, rather than for managing other marketing mix elements. Communicational and relational (internal and external) role clusters are the most frequently addressed of marketing managers' responsibilities. Knowledge development and injection of market and marketing knowledge into the company's value network is another of the major role dimensions. Increasing financial pressures on companies mean that the outcomes of marketing actions must be measurab...

Minimizing losses in milk supply chain with sustainability: An example from an emerging economy

Abstract: Food loss in supply chain is a growing problem due to its environmental, social and economic impacts. Especially in emerging economies losses mostly occur in the first stages of the supply chain including agricultural production and postharvest storage. As an emerging economy, Turkey, also suffers from the food losses in the supply chain. In this study, focus is on raw milk losses in the supply chain since livestock and diary sectors are one of the most important sectors in Turkey’s economy. Aim of this study is firstly, to investigate root causes of raw milk losses in the supply chain and to predict potential raw milk losses. Secondly, presenting a sustainable solution according to the results of the prediction and finally achieving environmental, social and economic benefits for sustainable raw milk supply chain. Grey Method is used to predict potential losses between 2017–2019 and at the end of the study, triple bottom line based sustainable collection center model is suggested for policymakers.