Yaşar University

About: Yaşar University is a education organization based out in Izmir, Turkey. It is known for research contribution in the topics: Exergy & Job shop scheduling. The organization has 760 authors who have published 1436 publications receiving 20813 citations. The organization is also known as: Yaşar Üniversitesi.

To which world regions does the valence–dominance model of social perception apply?

Abstract: Over the past 10 years, Oosterhof and Todorov’s valence–dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgements of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov’s methodology across 11 world regions, 41 countries and 11,570 participants. When we used Oosterhof and Todorov’s original analysis strategy, the valence–dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions, we observed much less generalization. Collectively, these results suggest that, while the valence–dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods and correlate and rotate the dimension reduction solution.

Cultural Bases for Self-Evaluation Seeing Oneself Positively in Different Cultural Contexts

Abstract: Several theories propose that self-esteem, or positive self-regard, results from fulfilling the value priorities of one’s surrounding culture. Yet, surprisingly little evidence exists for this assertion, and theories differ about whether individuals must personally endorse the value priorities involved. We compared the influence of four bases for self-evaluation (controlling one’s life, doing one’s duty, benefitting others, achieving social status) among 4,852 adolescents across 20 cultural samples, using an implicit, within-person measurement technique to avoid cultural response biases. Cross-sectional and longitudinal analyses showed that participants generally derived feelings of self-esteem from all four bases, but especially from those that were most consistent with the value priorities of others in their cultural context. Multilevel analyses confirmed that the bases of positive self-regard are sustained collectively: They are predictably moderated by culturally normative values but show little systematic variation with personally endorsed values.

A Layered Security Approach for Cloud Computing Infrastructure

Abstract: This paper introduces a practical security model based on key security considerations by looking at a number of infrastructure aspects of Cloud Computing such as SaaS, Utility, Web, Platform and Managed Services, Service commerce platforms and Internet Integration which was introduced with a concise literature review. The purpose of this paper is to offer a macro level solution for identified common infrastructure security requirements. This model with a number of emerged patterns can be applied to infrastructure aspect of Cloud Computing as a proposed shared security approach in system development life cycle focusing on the plan-built-run scope.

Shopping centre customer service: creating customer satisfaction and loyalty

Abstract: Purpose – The purpose of this paper is to analyse customer service effects in creating satisfaction and loyalty. The other antecedents of satisfaction and loyalty such as perceived value and service quality were not analysed in this research. Design/methodology/approach – Exploratory factor analysis was used to classify customer service items. Confirmatory factor analysis was not applied because of there was not any significant theory based on the classification of shopping centre customer service (SCCS). The research model was developed to show the relationships and the effects of customer service which were tested through multiple regression analyses. Findings – As a result of findings, customer service variables were classified into eight factors. Only four of them had effects on satisfaction and loyalty. The findings indicated that customer services had effects on customer satisfaction and loyalty. It was shown that “customer services about atmosphere (CSA)” affected both satisfaction and loyalty wher...