Book ChapterDOI
House of Quality
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The article was published on 2002-07-17. It has received 1123 citations till now. The article focuses on the topics: House of Quality.read more
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Book ChapterDOI
An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management
TL;DR: An evaluating model for selecting strategies of IMC to solidify relationships with existing customers based on the quality function deployment (QFD) approach incorporating with the fuzzy analytic hierarchy process (FAHP) method is developed.
Configuring engineering systems considering consumer heterogeneity
TL;DR: In this paper, an integrated Bayesian Hierarchical Choice Modeling (IBHCM) framework is developed, which utilizes multiple model levels to create a link between qualitative attributes considered by consumers when selecting a product and quantitative attributes used for engineering design.
Journal ArticleDOI
An empirical application of fuzzy qfd to improve the relationship quality of the home delivery
Tsung-Yu Chou,Ming-Tao Chou +1 more
TL;DR: In this paper, an extended quality function deployment (QFD) approach that incorporates fuzzy logic to decrease the subjectivity of relationship strength and equip enterprises with better improvement techniques to fulfill customers' needs and enhance their relationship quality is presented.
Journal ArticleDOI
Using the QFD Technical to improve Service Quality in Vegetarian Foods Industry
Shun-Hsing Chen,Chen-Kuo Pai +1 more
TL;DR: Wang et al. as discussed by the authors used Quality Function Deployment (QFD) to understand the true needs of consumers, and explore a the best options to enhance service quality in order to help enhance the vegetarian industry service quality.
Journal ArticleDOI
A Utilização de Ferramentas de Apoio à Tomada de Decisão no Processo de Projeto
Juliana Carvalho Schlachter Sampaio,Mariana Monteiro Xavier de Lima,José de Paula Barros Neto +2 more
TL;DR: In this paper, a pesquisa faz parte de uma literatura that visa a propor diretrizes that auxiliem os projetistas na geracao de valor for os usuarios de empreendimentos habitacionais a partir of resultados of avaliacoes de satisfacao.
References
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The Role of Product Architecture in the Manufacturing Firm
TL;DR: The paper is intended to raise awareness of the far-reaching implications of the architecture of the product, to create a vocabulary for discussing and addressing the decisions and issues that are linked to product architecture, and to identify and discuss specific trade-offs associated with the choice of a product architecture.
Book ChapterDOI
On Non-Functional Requirements in Software Engineering
TL;DR: This chapter reviews the state of the art on the treatment of non-functional requirements (hereafter, NFRs), while providing some prospects for future directions.
Proceedings ArticleDOI
Requirements engineering: a roadmap
TL;DR: An overview of the field of software systems requirements engineering (RE) is presented, describing the main areas of RE practice, and highlights some key open research issues for the future.
Journal ArticleDOI
Product Development Decisions: A Review of the Literature
Vish Krishnan,Karl T. Ulrich +1 more
TL;DR: This paper looks inside the "black box" of product development at the fundamentaldecisions that are made by intention or default, adopting the perspective ofproduct development as a deliberate business process involving hundreds of decisions, many of which can be usefully supported by knowledge and tools.
Journal Article
Evolving New Dominant Logic for Marketing
TL;DR: The authors in this article argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision rather than goods is fundamental to economic exchange, and explore this evolving logic and the corresponding shift in perspective for marketing scholars, marketing practitioners, and marketing educators.