Book ChapterDOI
House of Quality
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The article was published on 2002-07-17. It has received 1123 citations till now. The article focuses on the topics: House of Quality.read more
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Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Book
The Role of Product Architecture in the Manufacturing Firm
TL;DR: The paper is intended to raise awareness of the far-reaching implications of the architecture of the product, to create a vocabulary for discussing and addressing the decisions and issues that are linked to product architecture, and to identify and discuss specific trade-offs associated with the choice of a product architecture.
Book ChapterDOI
On Non-Functional Requirements in Software Engineering
TL;DR: This chapter reviews the state of the art on the treatment of non-functional requirements (hereafter, NFRs), while providing some prospects for future directions.
Proceedings ArticleDOI
Requirements engineering: a roadmap
TL;DR: An overview of the field of software systems requirements engineering (RE) is presented, describing the main areas of RE practice, and highlights some key open research issues for the future.
Journal ArticleDOI
Product Development Decisions: A Review of the Literature
Vish Krishnan,Karl T. Ulrich +1 more
TL;DR: This paper looks inside the "black box" of product development at the fundamentaldecisions that are made by intention or default, adopting the perspective ofproduct development as a deliberate business process involving hundreds of decisions, many of which can be usefully supported by knowledge and tools.
References
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Capturing interactions in design preferences: a colorful study
Seth Orsborn,Hannah Talecki +1 more
TL;DR: In this paper, the authors developed a functional relationship for product attribute interactions and created a methodology for further research, which considered consumer preference for product colors, such as red, green, and blue light components.
Platform Planning for Mass Customization Based on Quality Function Deployment.
Ji Chan Jung,Joon Young Park +1 more
TL;DR: This study aims to break down requirements of customers hierarchically by desire of customers based on Kano analysis, determine the specification according to QFD in an attempt to present the guideline on the decision of MC level depending on the platform and customer desire class.
Comparison of Questioning-based and Reasoning-based Design Approaches
Ang Liu,Stephen Y. Lu +1 more
TL;DR: In this paper, a comparison of questioning-based and reasoning-based design approaches is made for the Viterbi iPodia Program at the University of Southern California (USC).
Using grey theory in inverse QFD to analyse product reuse satisfaction for reverse logistics
TL;DR: In this article, the authors proposed a framework of using grey theory in inverse process of QFD (quality function deployment) to analyse product reuse satisfaction based upon customer data for reverse logistics.
The role of trust in the marketing and R&D interface during the NPD process: a general framework
Elias Kyriazis,Janette K Rowland +1 more
TL;DR: In this article, the authors argue that the traditional "integrating mechanisms" used by management for bringing together functional specialists should be used with a greater focus on building high levels of trust throughout the organisation which ultimately leads to greater collaborative behaviour amongst participants.