Book ChapterDOI
House of Quality
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The article was published on 2002-07-17. It has received 1123 citations till now. The article focuses on the topics: House of Quality.read more
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Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Book
The Role of Product Architecture in the Manufacturing Firm
TL;DR: The paper is intended to raise awareness of the far-reaching implications of the architecture of the product, to create a vocabulary for discussing and addressing the decisions and issues that are linked to product architecture, and to identify and discuss specific trade-offs associated with the choice of a product architecture.
Book ChapterDOI
On Non-Functional Requirements in Software Engineering
TL;DR: This chapter reviews the state of the art on the treatment of non-functional requirements (hereafter, NFRs), while providing some prospects for future directions.
Proceedings ArticleDOI
Requirements engineering: a roadmap
TL;DR: An overview of the field of software systems requirements engineering (RE) is presented, describing the main areas of RE practice, and highlights some key open research issues for the future.
Journal ArticleDOI
Product Development Decisions: A Review of the Literature
Vish Krishnan,Karl T. Ulrich +1 more
TL;DR: This paper looks inside the "black box" of product development at the fundamentaldecisions that are made by intention or default, adopting the perspective ofproduct development as a deliberate business process involving hundreds of decisions, many of which can be usefully supported by knowledge and tools.
References
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Journal ArticleDOI
Design for variety: developing standardized and modularized product platform architectures
Mark V. Martin,Kosuke Ishii +1 more
TL;DR: The design for variety (DFV) method as discussed by the authors uses the concept of specification "flows" within a product de- velopment project, and develops two indices to measure a product's architecture.
Journal Article
A fuzzy optimization model for QFD planning process using analytic network approach
TL;DR: An integrated framework based on fuzzy-QFD and a fuzzy optimization model is proposed to determine the product technical requirements (PTRs) to be considered in designing a product.
Journal ArticleDOI
What Is Quality? An Integrative Framework of Processes and States
TL;DR: In this paper, the authors present an integrative framework of quality that captures how firms and customers produce quality, how firms deliver and customers experience quality, and how customers evaluate quality.
Book
Data Quality
TL;DR: Data Quality as mentioned in this paper provides an expos of research and practice in the data quality field for technically oriented readers and provides an overview of the cumulated research results from the MIT Total Data Quality Management (TDQM) research perspective as it relates to database research.
Journal ArticleDOI
Marketing Models of Service and Relationships
Roland T. Rust,Tuck Siong Chung +1 more
Abstract: Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with customers, models of service and relationships are a fast-growing area of marketing science. This article summarizes existing work in this area and identifies promising topics for future research. Models of service and relationships can help managers manage service more efficiently, customize service more effectively, manage customer satisfaction and relationships, and model the financial impact of those customer relationships. Models for managing service have often emphasized analytical approaches to pricing, but emerging issues such as the trade-off between privacy and customization are attracting increasing attention. The trade-offs between productivity and customization have also been addressed by both analytical and empirical models, but future research in the area of service customization will likely place increased emphasis on e-service and truly personalized interactions. Relationship models will focus less on models of customer expectations and length of relationship, and more on modeling the effects of dynamic marketing interventions with individual customers. The nature of service relationships increasingly leads to financial impact being assessed within customer and across product, rather than the traditional reverse, suggesting the increasing importance of analyzing customer lifetime value (CLV) and managing the firm's customer equity.