Book ChapterDOI
House of Quality
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The article was published on 2002-07-17. It has received 1123 citations till now. The article focuses on the topics: House of Quality.read more
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Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Book
The Role of Product Architecture in the Manufacturing Firm
TL;DR: The paper is intended to raise awareness of the far-reaching implications of the architecture of the product, to create a vocabulary for discussing and addressing the decisions and issues that are linked to product architecture, and to identify and discuss specific trade-offs associated with the choice of a product architecture.
Book ChapterDOI
On Non-Functional Requirements in Software Engineering
TL;DR: This chapter reviews the state of the art on the treatment of non-functional requirements (hereafter, NFRs), while providing some prospects for future directions.
Proceedings ArticleDOI
Requirements engineering: a roadmap
TL;DR: An overview of the field of software systems requirements engineering (RE) is presented, describing the main areas of RE practice, and highlights some key open research issues for the future.
Journal ArticleDOI
Product Development Decisions: A Review of the Literature
Vish Krishnan,Karl T. Ulrich +1 more
TL;DR: This paper looks inside the "black box" of product development at the fundamentaldecisions that are made by intention or default, adopting the perspective ofproduct development as a deliberate business process involving hundreds of decisions, many of which can be usefully supported by knowledge and tools.
References
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Using FQFD and FGRA to Enhance the Advertising Effectiveness of Cross-Regional E-Commerce Platforms
TL;DR: An integrating method of fuzzy quality function deployment (FQFD) and fuzzy grey relational analysis (FGRA) was proposed to identify solutions for improving the advertising effectiveness and shows that the proposed method can help decision makers of cross-regional e-commerce to improve advertising effectiveness effectively.
Journal ArticleDOI
Measuring Perceived Risk of Pitfalls Associated with Systems Engineering Tradeoff Analyses
TL;DR: In this article, the authors take an in-depth look at the state of system engineering trade-off analysis capability through a review of relevant literature and a survey of systems engineering professionals and military operations research professionals involved in defense acquisition.
Product-driven process engineering : the eternal triangle molecules, product, process
TL;DR: The final author version and the galley proof are versions of the publication after peer review that features the final layout of the paper including the volume, issue and page numbers.
Proceedings Article
Value Map: A Diagnostic Framework to Improve Value Creation and Capture in Service Systems
TL;DR: In this paper, a problem structuring method (PSM) called "Value Map" is introduced to assist in understanding, analysis and design of value creation and capture in service systems.