Southern Illinois University Carbondale

About: Southern Illinois University Carbondale is a education organization based out in Carbondale, Illinois, United States. It is known for research contribution in the topics: Population & Poison control. The organization has 13570 authors who have published 24819 publications receiving 667385 citations. The organization is also known as: SIU Carbondale & SIUC.

Instructional control of an autonomic sexual response.

Abstract: Four of seven human male subjects developed full penile erections when exposed to erotically stimulating motion pictures. Changes in penile size were detected by a mercury strain gauge transducer and automatically recorded on a continuous paper record. When instructed to inhibit penile erection in the presence of such effective stimulus films, every subject was able to reduce his erection by at least 50%. This inhibition was apparent as long as the instructions were in effect; when the instructions were removed and the film reshown, the erection returned almost to its maximum state. This was true whether the films were presented as few as three or as many as nine times in succession. When instructed to develop an erection in the absence of a film, every subject was able to do so, each reaching a peak of about 30% of his maximum. Such erections had longer latencies to the peak produced and lower maximum levels than those elicited by a film.

Communication and a sense of community in a metropolitan neighborhood: A factor analytic examination

Abstract: This study focuses upon the relationship between communication and “sense of community” in a demonstrably typical and stable neighborhood area of Milwaukee, Wisconsin. Factor analysis is applied to survey data as a means of examining patterns and relationships among items. The result is a six factor, multi‐dimensional scale which taps the construct, Sense of Community. Recommendations are made for comparative studies among various kinds of urban neighborhoods leading to a general theory about communication and sense of community in urban settings.

Standardized Multinational Advertising: The Influencing Factors

Abstract: Advertising for multinational products uses standardization most often in strategy, less often in executions, and least often in language. This study's international sample of advertising agency executives considers creative impact the most important and pressure (from time, client, etc.) the least important reason to use some form of standardized advertising. Despite this, it is views on client pressure which explain most of the variance in views on future use of standardization. That is, those respondents who believe that client pressure is increasing also believe that overall use of standardization will increase. A separate sample of agency executives reinforced some of these findings, particularly the role of the successful, big idea and client pressure in making the decision to standardize. Copy research also plays a role in standardization recommendations, but it is not used as extensively as might be necessary.

Genome of wild olive and the evolution of oil biosynthesis

Abstract: Here we present the genome sequence and annotation of the wild olive tree (Olea europaea var. sylvestris), called oleaster, which is considered an ancestor of cultivated olive trees. More than 50,000 protein-coding genes were predicted, a majority of which could be anchored to 23 pseudochromosomes obtained through a newly constructed genetic map. The oleaster genome contains signatures of two Oleaceae lineage-specific paleopolyploidy events, dated at ∼28 and ∼59 Mya. These events contributed to the expansion and neofunctionalization of genes and gene families that play important roles in oil biosynthesis. The functional divergence of oil biosynthesis pathway genes, such as FAD2, SACPD, EAR, and ACPTE, following duplication, has been responsible for the differential accumulation of oleic and linoleic acids produced in olive compared with sesame, a closely related oil crop. Duplicated oleaster FAD2 genes are regulated by an siRNA derived from a transposable element-rich region, leading to suppressed levels of FAD2 gene expression. Additionally, neofunctionalization of members of the SACPD gene family has led to increased expression of SACPD2, 3, 5, and 7, consequently resulting in an increased desaturation of steric acid. Taken together, decreased FAD2 expression and increased SACPD expression likely explain the accumulation of exceptionally high levels of oleic acid in olive. The oleaster genome thus provides important insights into the evolution of oil biosynthesis and will be a valuable resource for oil crop genomics.