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Journal ArticleDOI

The Social Self: On Being the Same and Different at the Same Time

Marilynn B. Brewer
- 01 Oct 1991 - 
- Vol. 17, Iss: 5, pp 475-482
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TLDR
In this article, a model of optimal distinctiveness is proposed in which social identity is viewed as a reconciliation of opposing needs for assimilation and differentiation from others, and individuals avoid self-construals that are either too personalized or too inclusive and instead define themselves in terms of distinctive category memberships.
Abstract
Mfost of social psychology's theories of the self fail to take into account the significance of social identification in the definition of self. Social identities are self-definitions that are more inclusive than the individuated self-concept of most American psychology. A model of optimal distinctiveness is proposed in which social identity is viewed as a reconciliation of opposing needs for assimilation and differentiation from others. According to this model, individuals avoid self-construals that are either too personalized or too inclusive and instead define themselves in terms of distinctive category memberships. Social identity and group loyalty are hypothesized to be strongest for those self-categorizations that simultaneously provide for a sense of belonging and a sense of distinctiveness. Results from an initial laboratory experiment support the prediction that depersonalization and group size interact as determinants of the strength of social identification.

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Citations
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Motivating Individuals and Groups at Work: A Social Identity Perspective on Leadership and Group Performance

TL;DR: In this paper, the authors argue that additional understanding of work motivation can be gained by incorporating current insights concerning self-categorization and social identity processes and by examining the way in which these processes influence the motivation and behavior of individuals and groups at work.
Journal ArticleDOI

Interaction and the Conservation of Gender Inequality: Considering Employment

TL;DR: The authors argue that the persistence of gender hierarchy over transformations in its socioeconomic base lies in the mediation of gender inequality by taken-for-granted interactional processes that rewrite inequality into new institutional arrangements.
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Coming Out in the Age of the Internet: Identity “Demarginalization” Through Virtual Group Participation

TL;DR: In this paper, the authors argue that membership in online newsgroups should become an important part of identity, and that membership should become part of a person's social identity in a relatively anonymous fashion.
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Antecedents and consequences of customer-company identification: expanding the role of relationship marketing.

TL;DR: In this article, an empirical test of organizational identification in the context of customer-company (C-C) relationships is presented, where the authors investigate whether customers identify with companies and what the antecedents and consequences of such identification are The model posits that perceived company characteristics, construed external image, and the perception of the company's boundary-spanning agent lead to C-C identification.
Posted Content

Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

TL;DR: In this paper, the authors propose a conceptual model that explains how CSR provides individual stakeholders with numerous benefits (functional, psychosocial, and values) and how the type and extent to which a stakeholder derives these benefits from CSR initiatives influences the quality of the relationship between the stakeholder and the company.
References
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Journal ArticleDOI

Culture and the self: Implications for cognition, emotion, and motivation.

TL;DR: Theories of the self from both psychology and anthropology are integrated to define in detail the difference between a construal of self as independent and a construpal of the Self as interdependent as discussed by the authors, and these divergent construals should have specific consequences for cognition, emotion, and motivation.
Journal ArticleDOI

Rediscovering the social group: A self-categorization theory.

TL;DR: In this paper, a self-categorization theory is proposed to discover the social group and the importance of social categories in the analysis of social influence, and the Salience of social Categories is discussed.
Journal ArticleDOI

Social stigma and self-esteem: The self-protective properties of stigma.

TL;DR: In this article, it is proposed that members of stigmatized groups may attribute negative feedback to prejudice against their group, compare their outcomes with those of the ingroup, rather than with the relatively advantaged outgroup, and selectively devalue those dimensions on which their group fares poorly and value those dimensions that their group excels.
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