Open Access
Genre analysis: English in academic and research settings / John M. Swales
John M. Swales
- Vol. 1991, Iss: 1991, pp 1-99
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The article was published on 1991-01-01 and is currently open access. It has received 5640 citations till now.read more
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`Click here': the impact of new media on the encoding of persuasive messages in direct marketing:
TL;DR: In this article, the authors examined the impact of new media on the encoding of persuasive messages in sales emails as a channel of direct marketing, and the extent to which the use of new Media influences the overall interactional or social strategy of credibility enhancement and persuasion in the context of sales promotion.
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The Marketization of Higher Education Discourse: A Genre Analysis of University Website Homepages in China
TL;DR: The authors analyzed the structural organization, rhetorical moves, communicative purposes as well as the discursive strategies used in the text of the "About Us" section in five university website homepages and found that authoritative discourse forms the key note in this genre.
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Achieving service recovery through responding to negative online reviews
TL;DR: The beginning of the 21st century witnesses a trend for business and leisure travelers to make accommodation decisions by referring to online reviews of hotel accommodation services and the hotel m... as mentioned in this paper.
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Corpus-Based Investigations of Language Use.
TL;DR: Investigations of a representative text corpus—a principled collection of texts stored on computer—provide important insights into both of these domains and open new avenues of inquiry.
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Public Presentations in Mechanical Engineering and the Discourse of Technology.
TL;DR: This article used the discourse of technology framework to interpret and explore the communication practices of one disciplinary community (mechanical engineering) with attention to the public presentation genre using an ethnographic orientation, data were extracted from a variety of documents and field notes from meetings and classroom observations.