California State University, Long Beach

About: California State University, Long Beach is a education organization based out in Long Beach, California, United States. It is known for research contribution in the topics: Population & Poison control. The organization has 10036 authors who have published 13933 publications receiving 377394 citations. The organization is also known as: Cal State Long Beach & Long Beach State.

Branding strategies, marketing communication, and perceived brand meaning: The transfer of purposive, goal-oriented brand meaning to brand extensions

Abstract: This article develops and tests a conceptual model of the transfer process whereby perceived similarity organized around shared goals facilitates the transfer of knowledge and affect from a parent brand to an extension of that brand. Empirical results, based on two well-known brands and two hypothetical product extensions for each brand, demonstrate that the availability of well-formed, goal-derived categories associated with a parent brand establishes an organizing framework for consumers' assessments of similarity thatfacilitates the transfer of consumer knowledge and attitude from the parent brand to a brand extension in another product category. This facilitating effect of similarity does not occur in the absence of goal-derived categories. The results also reveal how marketing communication can be used to facilitate the transfer process by framing similarity in terms of common goals. Implications are discussed for the organization of consumer knowledge and affect across product categories and for understanding prior research findings on brand extension.

Comprehensive user control system for therapeutic wellness devices

Abstract: A comprehensive user control system for use with therapeutic wellness devices is described, comprising such a wellness device, data equipment capable of connection to a data communications network, and a removable data link capable of permitting data communication between the wellness device and data equipment. Other embodiments comprise a general purpose computer capable of connection to a data communications network and programmed to control a wellness device across a removable data link; a method of controlling a wellness device including obtaining over certain data communications connections a program for controlling the device and operating the device in accordance with the program; and a method of controlling a wellness device comprising presentation of a request for therapeutic relief not specifying a particular mechanical action to be performed by the device, and translation of that request into at least one command executable by at least one wellness device.

Excimer laser angioplasty in acute myocardial infarction (the CARMEL multicenter trial)

Abstract: Patients with acute myocardial infarction (AMI) with thrombus-laden lesions constitute a revascularization challenge. Thrombus and atherosclerotic plaque absorb laser energy; thus, we studied the safety and efficacy of excimer laser in AMI. In a multicenter trial, 151 patients with AMI underwent excimer laser angioplasty. Baseline left ventricular ejection fraction was 44 ± 13%, and 13% of patients were in cardiogenic shock. A saphenous vein graft was the target vessel in 21%. Quantitative coronary angiography and statistical analysis were performed by independent core laboratories. A 95% device success, 97% angiographic success, and 91% overall procedural success rate were recorded. Maximal laser gain was achieved in lesions with extensive thrombus burden (p <0.03 vs small burden). Thrombolysis In Myocardial Infarction (TIMI) trial flow increased significantly by laser: 1.2 ± 1.1 to 2.8 ± 0.5 (p <0.001), reaching a final 3.0 ± 0.2 (p <0.001 vs baseline). Minimal luminal diameter increased by laser from 0.5 ± 0.5 to 1.6 ± 0.5 mm (mean ± SD, p <0.001), followed by 2.7 ± 0.6 mm after stenting (p <0.001 vs baseline and vs after laser). Laser decreased target stenosis from 83 ± 17% to 52 ± 15% (mean ± SD, p <0.001 vs baseline), followed by 20 ± 16% after stenting (p <0.001 vs baseline and vs after laser). Six patients (4%) died, each presented with cardiogenic shock. Complications included perforation (0.6%), dissection (5% major, 3% minor), acute closure (0.6%), distal embolization (2%), and bleeding (3%). In a multivariant regression model, absence of cardiogenic shock was a significant factor affecting procedural success. Thus, in the setting of AMI, gaining maximal thrombus dissolution in lesions with extensive thrombus burden, combined with a considerable increase in minimal luminal diameter and restoration of anterograde TIMI flow, support successful debulking by excimer laser. The presence of thrombus does not adversely affect procedural success; however, cardiogenic shock remains a predictor of major adverse events during hospitalization.