Georgia College & State University

About: Georgia College & State University is a education organization based out in Milledgeville, Georgia, United States. It is known for research contribution in the topics: Population & Context (language use). The organization has 950 authors who have published 1591 publications receiving 37027 citations.

E-Business Application in the Hospitality Industry: A Case Study

Abstract: This paper describes some recent development of e-business application in the hospitality industry (e.g., travel industry, and recreational entities) and illustrate with two case studies. One is about a local hotel industry’s effort to use the Internet to boost its local market. Another describes the operations and its competitive strategy of an emerging online travel agency. The research objective is to investigate the trends and level of prevalence of application of the Internet in the hospitality industry focusing on some emerging issues and challenges. Managerial implications are discussed with suggestions for future research.

An Alternative End-of-Semester Questionnaire

Abstract: quently, it is more appropriate to view the instrument as a survey of student perceptions that provides little in the way of objective observations (Hinton 1993; Kolitch and Dean 1999). Whatever position one embraces, even if one advocates surveying faculty rather than students (Hinton 1993, 568), efforts to increase accountability in and assessment of higher education will inevitably involve having students fill out evaluation forms, the results of which will play a significant role in determining a professor's professional success. For this reason, it has become important to develop an alternative end-of-semester instrument directly tied to a set of teaching and learning values and which provides professors with useful information. Traditional instruments have been criticized as poor measures of teaching effectiveness and as lacking convincing validity and reliability (see Hinton 1993; Langbein 1994; Wilson 1998). Professors often are frustrated as there is little, if any, connection between changes in teaching (such as incorporating critical thinking exercises or assigning superior readings) and the ensuing ratings. However, instructors can improve their scores by engaging in superficial behaviors and gestures, dressing casually, flattering the political biases of students, bribing them by canceling some of their classes, or teaching undemanding courses (see Trout 1997a). Other research suggests a charismatic style of delivery, even though the content may lack meaning, is the crucial factor for getting high ratings (Ambady and Rosenthal 1993; Williams and Ceci 1997). With respect to learning, the traditional instrument embodies a stu-

Aging and intellectual ability in young, middle-aged, and older educated adults: preliminary results from a sample of college faculty

Abstract: 52 members of the college community at a small liberal arts university (Ages 25-72) were administered a 60-min. battery of tests measuring different aspects of cognitive performance. Stepwise regression equations detected significant relationships between the predictor variables of age and education and measures of the WAIS-R, the Logical Memory subtests and Trails A. Age predicted performance on Trails A, the Digit Symbol subtest of the WAIS-R, the Logical Memory II component of the Wechsler Memory Scale-R, some measures of the Wisconsin Card Sorting Test, and Full Scale WAIS-R IQ. Education was a significant predictor of performance on the remaining WAIS-R subtests and the Failure. To Maintain Response Sets measure of the card sorting. However, the results of the present study also suggest that over-all cognitive decline with advancing age is not an eventuality, at least among the highly educated, intellectually active individuals.

A Shift in Fundamentals: The Changing Direction in Logistics and Transportation Management

Abstract: The Great Recession of the late 2000s created a turbulent business environment that is forcing managers to reevaluate how to manage their resources effectively and efficiently. In the logistics and transportation domain the primary forces of change include, but are not limited to: rapidly changing customer requirements, increasing energy (fuel) prices, the rising cost to serve, mounting inventory costs, and growing total landed costs. These forces of change have shifted the strategic direction of the firm toward a mixed approach where firms attempt to be “all things to all people,” thereby competing on both cost and service. In contrast, the study results indicate that during and after the recession the primary goal or objective of the firm was cost reduction. Customer service as a primary goal or objective has steadily declined, and has not yet returned to 2008 levels. This can be attributed to rising transportation, inventory, and distribution costs during a time of increasing customer service requirements. Two recommendations for managers are offered: to more fully understand the relationship between logistics costs and differentiated service; and to develop data and analytical capabilities that will enable them to deliver differentiated service of the right product for the right customer, in the right quantity and the right condition, at the right place, at the right time, at the right cost.