Journal ArticleDOI
On value and value co-creation: A service systems and service logic perspective
TLDR
The authors argue that value is fundamentally derived and determined in use -the integration and application of resources in a specific context, rather than in exchange, embedded in firm output and captured by price.About:
This article is published in European Management Journal.The article was published on 2008-06-01. It has received 2861 citations till now. The article focuses on the topics: Service system & Service design.read more
Citations
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Commentary—Toward a Research Agenda for Human-Centered Service System Innovation
TL;DR: The United States lags in public investment in service research behind countries such as Japan, China, Finland, and Germany as mentioned in this paper, and what little students are being taught about the service sector has not kept up with the rapid growth of STEM jobs in service or with modern entrepreneurial opportunities.
Journal ArticleDOI
Management Practices in Solution Sales—A Multilevel and Cross-Functional Framework
TL;DR: In this paper, the authors identify management practices pertinent to solution sales and develop a multilevel and cross-functional framework for the management of solution sales, and show that managerial and strategic practices have statistically significant hierarchical relationships with overall sales performance.
Journal ArticleDOI
Co-creation of value in higher education: using social network marketing in the recruitment of students
TL;DR: In this paper, a social network recruitment campaign was prepared where applicants for information technology bachelor studies at a Norwegian university college were invited to join a Facebook group related to the subject of interest.
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Customer brand engagement behavior in online brand communities
TL;DR: In this paper, the authors investigate the moderating role of cultural value orientations on the relationship between brand ownership and customer brand engagement behavior through brand responsibility and self-enhancement.
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Modelling customer process activities in interactive value creation
TL;DR: In this article, the authors show that processes on the customer side are equally important for the overall success of value creation and that customer scripts can have a positive effect on interactive value creation because they enable companies to build a holistic process image for all process participants.
References
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Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Book
Principles of Economics
TL;DR: In this article, the authors present a survey of the general relations of demand, supply, and value in terms of land, labour, capital, and industrial organization, with an emphasis on the fertility of land.
Journal ArticleDOI
Service-dominant logic: continuing the evolution
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP.
Journal ArticleDOI
Problems and strategies in services marketing
TL;DR: In this paper, the authors compare problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors, and discuss the problems of service marketing.