Journal ArticleDOI
On value and value co-creation: A service systems and service logic perspective
TLDR
The authors argue that value is fundamentally derived and determined in use -the integration and application of resources in a specific context, rather than in exchange, embedded in firm output and captured by price.About:
This article is published in European Management Journal.The article was published on 2008-06-01. It has received 2861 citations till now. The article focuses on the topics: Service system & Service design.read more
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Celebrities as human brands: An inquiry on stakeholder-actor co-creation of brand identities
Dave Centeno,Jeff Jianfeng Wang +1 more
TL;DR: In this article, the co-creation of human brands exemplified by celebrities in a stakeholder-actor approach is examined, and four exemplars of celebrity identities demonstrate how human brand identities co-create by multiple stakeholders who have resources and incentives in the activities that make up an enterprise of a human brand, including the celebrities themselves, consumer-fans, and business entities.
Journal ArticleDOI
Vers une clarification théorique de la notion de valeur perçue en marketing
Arnaud Rivière,Rémi Mencarelli +1 more
TL;DR: The valeur percue par les consommateurs occupe une place significative dans les reflexions actuelles des praticiens et des chercheurs en marketing as mentioned in this paper.
Journal ArticleDOI
Innovation and service experiences in small tourism family firms
Birgit Pikkemaat,Anita Zehrer +1 more
TL;DR: In this paper, the authors explored the pertinent issues of innovation and service experiences in family firms in the tourism industry, which are mostly small- and medium-sized enterprises, and concluded that customers integrated into the service experience enhance innovative developments and foster innovation in small tourism firms.
Journal ArticleDOI
Research traditions of innovation: Goods-dominant logic, the resource-based approach, and service-dominant logic
TL;DR: In this paper, the authors propose a new framing of innovation as service innovation/value innovation, which is based on the goods-dominant (G-D) logic, the resource-based approach and the servicedominant logic (S-D).
Posted Content
Marketing and the Logic of Service: Value Facilitation, Value Creation and Co-creation, and Their Marketing Implications
Christian Grönroos,Annika Ravald +1 more
TL;DR: In this article, it is argued that although customers are co-producers in service processes, according to the value-in-use notion adopted in the contemporary marketing and management literature they are fundamentally the creators of value for themselves.
References
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Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Book
Principles of Economics
TL;DR: In this article, the authors present a survey of the general relations of demand, supply, and value in terms of land, labour, capital, and industrial organization, with an emphasis on the fertility of land.
Journal ArticleDOI
Service-dominant logic: continuing the evolution
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP.
Journal ArticleDOI
Problems and strategies in services marketing
TL;DR: In this paper, the authors compare problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors, and discuss the problems of service marketing.