Journal ArticleDOI
On value and value co-creation: A service systems and service logic perspective
TLDR
The authors argue that value is fundamentally derived and determined in use -the integration and application of resources in a specific context, rather than in exchange, embedded in firm output and captured by price.About:
This article is published in European Management Journal.The article was published on 2008-06-01. It has received 2861 citations till now. The article focuses on the topics: Service system & Service design.read more
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Journal ArticleDOI
Making the Pitch: Examining Dialogue and Revisions in Entrepreneurs' Pitch Decks
Clay Spinuzzi,Scott Nelson,Keela S. Thomson,Francesca Lorenzini,Rosemary A. French,Gregory P. Pogue,Sidney D. Burback,Joel Momberger +7 more
TL;DR: The findings suggest that entrepreneurs engage in dialogue with their target markets, but their engagement tends to be guided by tacit, situated experience rather than through an explicit, systematized approach.
Journal ArticleDOI
Developing a Leading Digital Multi-sided Platform: Examining IT Affordances and Competitive Actions in Alibaba.com
TL;DR: A stage-wise model captures the relational aspects of IT affordances and proposes actionable prescriptions for a DMSP to achieve market leadership.
Journal ArticleDOI
A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies)
TL;DR: In this article, a conceptual framework for value co-creation in small and medium-sized tourism agencies is developed, which contains eight components including value inception, value conception, value risk, resource planning, platform, actors, co-created value, and learning process, whose components were identified and encoded.
Journal ArticleDOI
Customer value co-creation over the relationship life cycle
TL;DR: In this paper, the authors investigate how the relationship life cycle moderates the link between relationship quality and customer value co-creation, and demonstrate that relationship quality plays a key moderating role, revealing that, in the buildup and maturity stages, the influence of relationship quality on customer value creation is stronger than in the decline stage.
Journal ArticleDOI
Perceived value for customers in information sharing services
TL;DR: The findings suggest that functional and relational value enterprise customers perceive in information sharing services will positively influence their relationship intention and the proposed model provides an expanded view of the marketing effects of an information sharing service.
References
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Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Book
Principles of Economics
TL;DR: In this article, the authors present a survey of the general relations of demand, supply, and value in terms of land, labour, capital, and industrial organization, with an emphasis on the fertility of land.
Journal ArticleDOI
Service-dominant logic: continuing the evolution
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP.
Journal ArticleDOI
Problems and strategies in services marketing
TL;DR: In this paper, the authors compare problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors, and discuss the problems of service marketing.