Journal ArticleDOI
On value and value co-creation: A service systems and service logic perspective
TLDR
The authors argue that value is fundamentally derived and determined in use -the integration and application of resources in a specific context, rather than in exchange, embedded in firm output and captured by price.About:
This article is published in European Management Journal.The article was published on 2008-06-01. It has received 2861 citations till now. The article focuses on the topics: Service system & Service design.read more
Citations
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A renaissance of brand experience: Advancing the concept through a multi-perspective analysis
TL;DR: Brand experience is one of the most promising concepts to emerge in consumer research over the last decade as mentioned in this paper, but unlike other brand-related concepts, it has often been considered implicitly, not explicitly, in consumption dynamics.
Journal ArticleDOI
Drivers and resources of customer co-creation: a scenario-based case in the restaurant industry.
Jinyoung Im,Hailin Qu +1 more
TL;DR: In this paper, the authors used a scenario-based survey that combines respondents' personal experiences of dining at a full-service restaurant and their responses to the hypothetical scenario of the co-creation experience.
Journal ArticleDOI
An Indian customer surrounding 7P׳s of service marketing
TL;DR: In this article, the authors examined the effects of services marketing mix elements on Indian customer for making the appropriate marketing mix strategy in banking services context and found that physical evidence, process, place, and people have a positive and significant effect on customer.
Journal ArticleDOI
A service research contribution to the global challenge of sustainability
TL;DR: In this paper, a review of selected service literature aimed at exploring its interest in the topics of sustainability and sustainable development, the authors develop the interpretative proposal identifying the key requirements of a global engagement in the challenge of sustainability, and highlighting the potential contribution of service research.
Journal ArticleDOI
Co-creation of value at the bottom of the pyramid: Analysing Bangladeshi farmers' use of mobile telephony
TL;DR: In this article, the authors investigate how bottom-of-the-pyramid (BoP) consumers with limited product knowledge and interaction with product designers and marketers can co-create value and suggest the value-in-use is facilitated or inhibited by product features, socioeconomic practices, individuals' capabilities and the appropriation of mobile telephony.
References
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Journal ArticleDOI
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: The authors argue that service provision rather than goods is fundamental to economic exchange and argue that the new perspectives are converging to form a new dominant logic for marketing, one in which service provision is fundamental for economic exchange.
Book
Principles of Economics
TL;DR: In this article, the authors present a survey of the general relations of demand, supply, and value in terms of land, labour, capital, and industrial organization, with an emphasis on the fertility of land.
Journal ArticleDOI
Service-dominant logic: continuing the evolution
Stephen L. Vargo,Robert F. Lusch +1 more
TL;DR: This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP.
Journal ArticleDOI
Problems and strategies in services marketing
TL;DR: In this paper, the authors compare problems and strategies cited in the services marketing literature with those reported by actual service suppliers in a study conducted by the authors, and discuss the problems of service marketing.