For Peer Review
Trends in the Food and Sports Nutrition Industry: A Review
Journal:
Comprehensive Reviews in Food Science and Food Safety
Manuscript ID
CRF3-2018-0304
Manuscript Type:
Comprehensive Review
Date Submitted by the
Author:
20-Dec-2018
Complete List of Authors:
Arenas-Jal, Marta; University of Barcelona, Faculty of Pharmacy and
Food Sciences (Pharmacy and Pharmaceutical Technology Department)
Suñé-Negre, J.M.; University of Barcelona, Faculty of Pharmacy and Food
Sciences (Pharmacy and Pharmaceutical Technology Department)
Pérez-Lozano, Pilar; University of Barcelona, Faculty of Pharmacy and
Food Sciences (Pharmacy and Pharmaceutical Technology Department)
García-Montoya, Encarna; University of Barcelona, Faculty of Pharmacy
and Food Sciences (Pharmacy and Pharmaceutical Technology
Department)
Keywords:
food trends, food industry, nutrition, sports nutrition, consumer
Comprehensive Reviews in Food Science and Food Safety
For Peer Review
1 Trends in the Food and Sports Nutrition Industry: A Review
2
3 Names of authors: Marta Arenas-Jal; J.M. Suñé-Negre; Pilar Pérez-Lozano; Encarna García-Montoya.
4
5 Contact information for corresponding author:
6 Marta Arenas-Jal
7 University of Barcelona - Faculty of Pharmacy and Food Sciences (Pharmacy and Pharmaceutical
8 Technology Department), Joan XXIII, 27-31, 08028 Barcelona (Spain).
9 marta.arenas.jal@gmail.com.
10
11 All other author affiliations:
12 Josep Maria Suñé-Negre
13 University of Barcelona - Faculty of Pharmacy and Food Sciences (Pharmacy and Pharmaceutical
14 Technology Department), Joan XXIII, 27-31, 08028 Barcelona (Spain).
15 jmsune@ub.edu.
16
17 Pilar Pérez-Lozano
18 University of Barcelona - Faculty of Pharmacy and Food Sciences (Pharmacy and Pharmaceutical
19 Technology Department), Joan XXIII, 27-31, 08028 Barcelona (Spain).
20 plozano@ub.edu.
21
22 Encarna García-Montoya
23 University of Barcelona - Faculty of Pharmacy and Food Sciences (Pharmacy and Pharmaceutical
24 Technology Department), Joan XXIII, 27-31, 08028 Barcelona (Spain).
25 encarnagarcia@ub.edu.
26
27 Word count of text: 11,442 words
28
29 Short version of title: Food and Sports Nutrition Trends
30
31 Choice of journal: Comprehensive Reviews in Food Science and Food Safety
32
33 Author disclosures
34 M. Arenas-Jal works as R&D manager for Vitae Natural Nutrition, S.L (Industrial Doctorate).
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36 ABSTRACT: This revision intends to provide an overview on the major and emerging trends in food and
37 nutrition. Food scientists and dietitians should keep an eye on the trends shaping the food industry in order
38 to understand consumer changes in preferences, expectations and dietary patterns; and to identify those
39 areas that should be added to the research agenda. In addition, to comprehend the major drivers of change
40 in the food industry, global consumer trends are also reviewed in this article. Global concerns are shaping
41 consumer attitudes, and with an easier access to information and an unprecedented consumer power
42 through social media, the food industry should quickly adapt to meet consumer needs. In order to meet
43 these objectives, this review is organized in three different but interrelated sections: global consumer trends,
44 food and nutrition trends, and trends in sports foods and nutrition. This last one is also included due to its
45 influence over food trends, and its significant relevance as a category and food trend.
46
47 Keywords: food trends, food industry, nutrition, sports nutrition, consumer.
48
49 Table of contents:
50 Abstract
51 Introduction
52 Global consumer trends
53 Clean-living and activist consumers
54 Personalization, a trend across all industries
55 Informed and connected consumers are shaping changes
56 Global consumer trends in brief
57 Food and nutrition trends
58 Older population growth – increased focus on health care
59 Connected consumers, informed decisions: going greener and healthier
60 - Vegetarian and vegan diets on the rise
61 - Organic food growth
62 - “Free-from” and digestive wellness
63 - Naturally healthy vs. fortified and functional food
64 Clean label, no longer a trend but the new norm
65 Protein is king, fat is back, and what about carbohydrates?
66 Beverages, snacks and indulgence foods redefined
67 Activist consumers against food waste
68 Personalization, a global trend impacting nutrition
69 Internet of Things shaping interaction with food
70 Sports nutrition is rocketing
71 Nutrition trends in brief
72 Trends in sports foods and nutrition
73 Sports nutrition, not just a recent trend
74 Sports nutrition market analysis
75 Sports nutrition is becoming mainstream
76 Proteins will not abdicate – and continue leading
77 - Whey protein – a sales king that is being challenged
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78 - Rising demand for plant-based proteins
79 - Hydrolysates are the next big thing – life is too short for slow proteins
80 What about non-protein products?
81 An overview of sports nutrition products’ global sales
82 Other trends to look out for in 2020
83 Innovation is driving the market – microencapsulation as an example
84 Considerations on regulation
85 - US regulation
86 - EU regulation
87 - Worldwide anti-doping regulation
88 Sports nutrition trends in brief
89 Conclusion
90 Acknowledgments
91 Author contributions
92 Abbreviations
93 References
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94 Introduction
95 The development of new food products is influenced by numerous factors, but among them, global
96 dynamics stand out. Demographics, socioeconomics, culture, politics and environment have a great impact
97 on consumer lifestyles and dietary patterns. In fact, global issues such as climate change, global population
98 aging, child exploitation, food waste, unfair trade or animal abuse, among others, are shaping consumer
99 attitudes towards healthy, plant-based, sustainable and socially conscious food purchases (The Nielsen
100 Company, 2018a). It has to be noted that, thanks to the irruption of new technologies, consumers not only
101 have an easier access to information, but also an unprecedented power to lobby for change (Euromonitor
102 International’s Head of Lifestyles Research, 2017).
103
104 In this context, and in order to adapt formulas and technologies to consumer needs, food scientists should
105 keep an eye on the major and emerging trends shaping the food industry. Understanding consumer
106 changes in preferences and expectations is vital when developing new products (PriceWaterhouseCoopers
107 [PwC], 2013). Moreover, global dynamics have an influence on nutrition trends, thereby impacting dietary
108 patterns and being potentially disruptive for the correct balancing of the diet. For this reason, not only food
109 scientists, but also dietitians should be aware of the emerging trends that will influence food and nutrition
110 in the coming decades.
111
112 The aim of this review is to provide an overview of the current food trends, identifying the areas that are
113 more prone to development, and thus, that should be added to the research agenda. In addition, due to its
114 influence over food trends, and its relevance as a category and food trend, sports foods and nutrition are
115 also reviewed in detail (European Specialist Sports Nutrition Alliance [ESSNA], 2018), (Euromonitor,
116 2015b). Global consumer trends are also addressed in this review in order to understand the major drivers
117 of change in the food industry. Finally, this review is organized in three different but interrelated sections:
118 global consumer trends, food and nutrition trends, and trends in sports foods and nutrition.
119
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